{"id":253597,"date":"2025-07-28T03:55:05","date_gmt":"2025-07-28T07:55:05","guid":{"rendered":"https:\/\/www.veeva.com\/ap\/?post_type=resources&#038;p=253597"},"modified":"2026-08-04T16:54:53","modified_gmt":"2026-08-04T20:54:53","slug":"achieving-customer-centricity-with-ai-solving-the-challenge-for-pharma-reps","status":"publish","type":"resources","link":"https:\/\/www.veeva.com\/ap\/resources\/achieving-customer-centricity-with-ai-solving-the-challenge-for-pharma-reps\/","title":{"rendered":"Achieving Customer Centricity with AI &#8211; <br\/>Solving the Challenge for Pharma Reps"},"content":{"rendered":"<p>Explore how AI is reshaping pharma sales by streamlining rep planning and enabling smarter, personalized engagement. 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