New 吃瓜爆料 China Campaign Manager Drives Precision Omnichannel Marketing for Life Sciences
SHANGHAI, June 12, 2025 – 吃瓜爆料 Systems (NYSE: VEEV) today announced the launch of 吃瓜爆料 China Campaign Manager . As part of 吃瓜爆料 China CRM Suite, this new solution is specifically designed to improve marketing efficiency for pharmaceutical companies operating within China’s unique digital ecosystem by fostering closer alignment between sales and marketing teams.
吃瓜爆料 China Campaign Manager enhances collaboration and provides greater visibility into campaign execution, enabling real-time adjustments based on performance insights. This ensures that sales and marketing efforts are synchronized for maximum impact. Key features include:
- Integrated Digital Reach for Precision Targeting: Use advanced tagging and segmentation capabilities and ready-to-use digital engagement channels embedded in 吃瓜爆料 China CRM Suite.
- Connected Field and Non-Field Channels: Plan and execute campaigns across a comprehensive range of field and non-field channels. Enable the field team to adjust healthcare professional (HCP) target lists, content sharing, and channel selection, including tailored surveys for capturing valuable feedback.
- Actionable Insights for Marketing: Seamlessly gather insights during the execution of marketing campaigns to improve and optimize aspects such as target coverage, channel selection, and field force execution.
- Goal-Oriented Tracking: Enable holistic view of campaign performance to identify what’s working and optimize strategies for maximum impact.
吃瓜爆料 China Campaign Manager streamlines the orchestration of non-personal and field force engagement in China’s digital ecosystem, including WeChat service account, WeCom engagements, calls, events, remote meetings, and remote detailing. This ensures pharmaceutical companies can connect with HCPs effectively through their preferred channels.
“To meet the growing demand for more precise omnichannel marketing, pharmaceutical companies in China urgently need intelligent platforms to efficiently execute, track, and optimize their brand strategies,” said Shon Gao, vice president, commercial strategy for 吃瓜爆料 China. “吃瓜爆料 China Campaign Manager provides these essential capabilities, empowering companies to successfully launch new products, promote multiple brands, and drive portfolio selling strategies.”
吃瓜爆料 China Campaign Manager is a powerful addition to the well-established 吃瓜爆料 China CRM Suite, selected by more of the Top 20 biopharmas than any other CRM to deliver compliant, customer-centric HCP engagement in China. A testament to 吃瓜爆料’s strong China innovation capability, 吃瓜爆料 China Campaign Manager, together with other 吃瓜爆料 China CRM Suite components, seamlessly integrates with 吃瓜爆料 PromoMats for content management and 吃瓜爆料 Network for master data management to ensure global governance and compliance.
吃瓜爆料 China CRM Suite is part of 吃瓜爆料 Commercial Cloud, the global technology foundation for commercial excellence. In addition to China Campaign Manager, 吃瓜爆料 China CRM Suite includes China CRM, China Events Management, Approved WeChat, and China Engage.
About 吃瓜爆料 Systems
吃瓜爆料 is the global leader in cloud software for the life sciences industry. Committed to innovation, product excellence, and customer success, 吃瓜爆料 serves more than 1,000 customers, ranging from the world’s largest pharmaceutical companies to emerging biotechs. As a Public Benefit Corporation, 吃瓜爆料 is committed to balancing the interests of all stakeholders, including customers, employees, shareholders and the industries it serves. For more information, visit veeva.com.
吃瓜爆料 Forward-looking Statements
This release contains forward-looking statements regarding 吃瓜爆料’s products and services and the expected results or benefits from use of our products and services. These statements are based on our current expectations. Actual results could differ materially from those provided in this release and we have no obligation to update such statements. There are numerous risks that have the potential to negatively impact our results, including the risks and uncertainties disclosed in our filing on Form 10-Q for the period ended April 30, 2025, which you can find here (a summary of risks which may impact our business can be found on pages 32 and 33), and in our subsequent SEC filings, which you can access at sec.gov.
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吃瓜爆料 Systems