{"id":26582,"date":"2025-06-12T05:21:01","date_gmt":"2025-06-12T09:21:01","guid":{"rendered":"https:\/\/www.veeva.com\/cn\/?post_type=resources&#038;p=26582"},"modified":"2026-04-22T21:41:51","modified_gmt":"2026-04-23T01:41:51","slug":"new-veeva-china-campaign-manager","status":"publish","type":"resources","link":"https:\/\/www.veeva.com\/cn\/resources\/new-veeva-china-campaign-manager\/","title":{"rendered":"New ³Ô¹Ï±¬ÁÏ China Campaign Manager Drives Precision Omnichannel Marketing for Life Sciences"},"content":{"rendered":"<p>SHANGHAI, June 12, 2025 \u2013 <a href=\"https:\/\/www.veeva.com\/\">³Ô¹Ï±¬ÁÏ Systems<\/a> (NYSE: VEEV) today announced the launch of <a href=\"\/cn\/veeva-china-crm-suite-en\/campaign-manager\/\">³Ô¹Ï±¬ÁÏ China Campaign Manager<\/a> . As part of <a href=\"\/cn\/veeva-china-crm-suite-en\/\">³Ô¹Ï±¬ÁÏ China CRM Suite<\/a>, this new solution is specifically designed to improve marketing efficiency for pharmaceutical companies operating within China&#8217;s unique digital ecosystem by fostering closer alignment between sales and marketing teams.<\/p>\n<p><p>³Ô¹Ï±¬ÁÏ China Campaign Manager enhances collaboration and provides greater visibility into campaign execution, enabling real-time adjustments based on performance insights. This ensures that sales and marketing efforts are synchronized for maximum impact. Key features include:<\/p>\n<ul>\n<li><strong>Integrated Digital Reach for Precision Targeting: <\/strong>Use advanced tagging and segmentation capabilities and ready-to-use  digital engagement channels embedded in ³Ô¹Ï±¬ÁÏ China CRM Suite.<\/li>\n<li><strong>Connected Field and Non-Field Channels: <\/strong>Plan and execute campaigns across a comprehensive range of field and non-field channels. Enable the field team to adjust healthcare professional (HCP) target lists, content sharing, and channel selection, including tailored surveys for capturing valuable feedback.<\/li>\n<li><strong>Actionable Insights for Marketing: <\/strong>Seamlessly gather insights during the execution of marketing campaigns to improve and optimize aspects such as target coverage, channel selection, and field force execution.<\/li>\n<li><strong>Goal-Oriented Tracking: <\/strong>Enable holistic view of campaign performance to identify what&#8217;s working and optimize strategies for maximum impact. <\/li>\n<\/ul>\n<p>³Ô¹Ï±¬ÁÏ China Campaign Manager streamlines the orchestration of non-personal and field force engagement in China&#8217;s digital ecosystem, including WeChat service account, WeCom engagements, calls, events, remote meetings, and remote detailing. This ensures pharmaceutical companies can connect with HCPs effectively through their preferred channels.<\/p>\n<p>\u201cTo meet the growing demand for more precise omnichannel marketing, pharmaceutical companies in China urgently need intelligent platforms to efficiently execute, track, and optimize their brand strategies,&#8221; said Shon Gao, vice president, commercial strategy for ³Ô¹Ï±¬ÁÏ China. &#8220;³Ô¹Ï±¬ÁÏ China Campaign Manager provides these essential capabilities, empowering companies to successfully launch new products, promote multiple brands, and drive portfolio selling strategies.\u201d<\/p>\n<p>³Ô¹Ï±¬ÁÏ China Campaign Manager is a powerful addition to the well-established ³Ô¹Ï±¬ÁÏ China CRM Suite, selected by more of the Top 20 biopharmas than any other CRM  to deliver compliant, customer-centric HCP engagement in China. A testament to ³Ô¹Ï±¬ÁÏ&#8217;s strong China innovation capability, ³Ô¹Ï±¬ÁÏ China Campaign Manager, together with other ³Ô¹Ï±¬ÁÏ China CRM Suite components,  seamlessly integrates with ³Ô¹Ï±¬ÁÏ PromoMats for content management and ³Ô¹Ï±¬ÁÏ Network for master data management to ensure global governance and compliance.<\/p>\n<p>³Ô¹Ï±¬ÁÏ China CRM Suite is part of ³Ô¹Ï±¬ÁÏ Commercial Cloud, the global technology foundation for commercial excellence. In addition to China Campaign Manager, <a href=\"\/cn\/veeva-china-crm-suite-en\/\">³Ô¹Ï±¬ÁÏ China CRM Suite<\/a> includes China CRM, China Events Management, Approved WeChat, and China Engage. <\/p>\n<p><strong>About ³Ô¹Ï±¬ÁÏ Systems<\/strong><\/p>\n<p>³Ô¹Ï±¬ÁÏ is the global leader in cloud software for the life sciences industry. Committed to innovation, product excellence, and customer success, ³Ô¹Ï±¬ÁÏ serves more than 1,000 customers, ranging from the world&#8217;s largest pharmaceutical companies to emerging biotechs. As a Public Benefit Corporation, ³Ô¹Ï±¬ÁÏ is committed to balancing the interests of all stakeholders, including customers, employees, shareholders and the industries it serves. For more information, visit <a href=\"https:\/\/www.veeva.com\/\">veeva.com<\/a>.<\/p>\n<p><strong>³Ô¹Ï±¬ÁÏ Forward-looking Statements<\/strong><\/p>\n<p>This release contains forward-looking statements regarding ³Ô¹Ï±¬ÁÏ\u2019s products and services and the expected results or benefits from use of our products and services. These statements are based on our current expectations. Actual results could differ materially from those provided in this release and we have no obligation to update such statements. There are numerous risks that have the potential to negatively impact our results, including the risks and uncertainties disclosed in our filing on Form 10-Q for the period ended April 30, 2025, which you can find here (a summary of risks which may impact our business can be found on pages 32 and 33), and in our subsequent SEC filings, which you can access at sec.gov.<\/p>\n<p> Lotus Cai <\/p>\n<p> ³Ô¹Ï±¬ÁÏ Systems <\/p>\n<p><div style=\"color:#f8991d;\">Lotus.cai@veeva.com<\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SHANGHAI, June 12, 2025 \u2013 ³Ô¹Ï±¬ÁÏ Systems (NYSE: VEEV) today announced the launch of ³Ô¹Ï±¬ÁÏ China Campaign Manager . As part of ³Ô¹Ï±¬ÁÏ China CRM Suite, this new solution is specifically designed to improv&#8230;<\/p>\n","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-26582","resources","type-resources","status-publish","hentry","resource-area-veeva-china-crm-suite","resource-area-business-suite","resource-type-news","resource-product-china-campaign-manager"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/cn\/wp-json\/wp\/v2\/resources\/26582"}],"collection":[{"href":"https:\/\/www.veeva.com\/cn\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/www.veeva.com\/cn\/wp-json\/wp\/v2\/types\/resources"}],"version-history":[{"count":0,"href":"https:\/\/www.veeva.com\/cn\/wp-json\/wp\/v2\/resources\/26582\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/cn\/wp-json\/wp\/v2\/media?parent=26582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}