{"id":86669,"date":"2025-08-15T23:44:08","date_gmt":"2025-08-15T21:44:08","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=customer-stories-de&#038;p=86669"},"modified":"2026-07-16T19:54:33","modified_gmt":"2026-07-16T17:54:33","slug":"genai-in-kommerziellen-inhalten-nutzen-umden-mlr-review-zu-verbessern","status":"publish","type":"customer-stories-de","link":"https:\/\/www.veeva.com\/eu\/de\/fallstudien\/genai-in-kommerziellen-inhalten-nutzen-umden-mlr-review-zu-verbessern\/","title":{"rendered":"GSK"},"content":{"rendered":"<script>\n\t\t\twindow._wq = window._wq || [];\n\t\t\t_wq.push({\n\t\t\t  id: \"oiai6vwssh\",\n\t\t\t  options: {\n\t\t\t\tplugin: {\n\t\t\t\t  \"captions\": {\n\t\t\t\t\tonByDefault: true,\n\t\t\t\t\tlanguage: \"ger\" \/\/ ang - English, fre - French, ger - German, ita - Italian, spa - Spanish\n\t\t\t\t  }\n\t\t\t\t}\n\t\t\t  }\n\t\t\t});\n\t\t\t<\/script><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/oiai6vwssh.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"><div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><div class=\"wistia_embed wistia_async_oiai6vwssh videoFoam=true\" style=\"height:100%;position:relative;width:100%\"><div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img decoding=\"async\" src=\"https:\/\/fast.wistia.com\/embed\/medias\/oiai6vwssh\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/><\/div><\/div><\/div><\/div>\n<p>\nH\u00f6ren Sie, wie Dr. Samin Saeed von GSK die Entwicklung der Medical Affairs, die Explosion von GenAI in der Branche und die spezifischen Anwendungsf\u00e4lle, in denen sie am wirkungsvollsten sein kann, diskutiert.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Erfahren Sie, wie Dr. Samin Saeed bei GSK neue Chancen aufzeigt, um die Content-Supply-Chain und die MLR-Pr\u00fcfung mit GenAI zu optimieren.<\/p>\n","protected":false},"featured_media":66770,"parent":0,"template":"","class_list":["post-86669","customer-stories-de","type-customer-stories-de","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories-de\/86669"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories-de"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/customer-stories-de"}],"version-history":[{"count":1,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories-de\/86669\/revisions"}],"predecessor-version":[{"id":96955,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories-de\/86669\/revisions\/96955"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/66770"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=86669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}