{"id":78778,"date":"2024-08-30T20:35:35","date_gmt":"2024-08-30T18:35:35","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=customer-stories-es&#038;p=78778"},"modified":"2026-04-30T17:25:20","modified_gmt":"2026-04-30T15:25:20","slug":"gsk-el-crm-un-enigma-resuelto-para-la-industria-biofarmaceutica","status":"publish","type":"customer-stories-es","link":"https:\/\/www.veeva.com\/eu\/es\/casos-de-estudio\/gsk-el-crm-un-enigma-resuelto-para-la-industria-biofarmaceutica\/","title":{"rendered":"GSK"},"content":{"rendered":"<script>\n\t\t\twindow._wq = window._wq || [];\n\t\t\t_wq.push({\n\t\t\t  id: \"6ebydbfg74\",\n\t\t\t  options: {\n\t\t\t\tplugin: {\n\t\t\t\t  \"captions\": {\n\t\t\t\t\tonByDefault: true,\n\t\t\t\t\tlanguage: \"spa\" \/\/ ang - English, fre - French, ger - German, ita - Italian, spa - Spanish\n\t\t\t\t  }\n\t\t\t\t}\n\t\t\t  }\n\t\t\t});\n\t\t\t<\/script><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/6ebydbfg74.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"><div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><div class=\"wistia_embed wistia_async_6ebydbfg74 videoFoam=true\" style=\"height:100%;position:relative;width:100%\"><div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img decoding=\"async\" src=\"https:\/\/fast.wistia.com\/embed\/medias\/6ebydbfg74\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/><\/div><\/div><\/div><\/div>\n<p>\nDescubre porqu\u00e9 GSK decidi\u00f3 ser la primera biofarmac\u00e9utica en migrar a <a href=\"\/eu\/products\/crm-suite\/\" target=\"_blank\" rel=\"noopener noreferrer\">Vault CRM<\/a> y c\u00f3mo les ayudar\u00e1 a alcanzar la excelencia comercial.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kieron Scrutton explica c\u00f3mo una estrategia comercial basada en datos est\u00e1 ayudando a GSK a desbloquear la innovaci\u00f3n y personalizar la interacci\u00f3n de los profesionales sanitarios.<\/p>\n","protected":false},"featured_media":62566,"parent":0,"template":"","class_list":["post-78778","customer-stories-es","type-customer-stories-es","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories-es\/78778"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories-es"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/customer-stories-es"}],"version-history":[{"count":1,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories-es\/78778\/revisions"}],"predecessor-version":[{"id":78843,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories-es\/78778\/revisions\/78843"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/62566"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=78778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}