{"id":78790,"date":"2024-08-30T22:59:44","date_gmt":"2024-08-30T20:59:44","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=customer-stories-es&#038;p=78790"},"modified":"2026-04-30T17:27:31","modified_gmt":"2026-04-30T15:27:31","slug":"por-que-bayer-y-gsk-eligieron-vault-crm","status":"publish","type":"customer-stories-es","link":"https:\/\/www.veeva.com\/eu\/es\/casos-de-estudio\/por-que-bayer-y-gsk-eligieron-vault-crm\/","title":{"rendered":"GSK &#038; Bayer"},"content":{"rendered":"<script>\n\t\t\twindow._wq = window._wq || [];\n\t\t\t_wq.push({\n\t\t\t  id: \"4a93gx8tpw\",\n\t\t\t  options: {\n\t\t\t\tplugin: {\n\t\t\t\t  \"captions\": {\n\t\t\t\t\tonByDefault: true,\n\t\t\t\t\tlanguage: \"spa\" \/\/ ang - English, fre - French, ger - German, ita - Italian, spa - Spanish\n\t\t\t\t  }\n\t\t\t\t}\n\t\t\t  }\n\t\t\t});\n\t\t\t<\/script><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/4a93gx8tpw.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"><div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><div class=\"wistia_embed wistia_async_4a93gx8tpw videoFoam=true\" style=\"height:100%;position:relative;width:100%\"><div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img decoding=\"async\" src=\"https:\/\/fast.wistia.com\/embed\/medias\/4a93gx8tpw\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/><\/div><\/div><\/div><\/div>\n<p>\nKieron Scrutton de GSK y Alexander Alex de Bayer comparten porque decidieron moverse a <a href=\"\/eu\/products\/crm-suite\/\" target=\"_blank\" rel=\"noopener noreferrer\">Vault CRM<\/a>, as\u00ed como algunos consejos para otras empresas que est\u00e9n a punto de tomar una decisi\u00f3n al respecto.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kieron Scrutton (GSK) y Alexander Alex (Bayer) explican por qu\u00e9 sus empresas se est\u00e1n migrando a Vault CRM.<\/p>\n","protected":false},"featured_media":80204,"parent":0,"template":"","class_list":["post-78790","customer-stories-es","type-customer-stories-es","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories-es\/78790"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories-es"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/customer-stories-es"}],"version-history":[{"count":1,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories-es\/78790\/revisions"}],"predecessor-version":[{"id":78839,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories-es\/78790\/revisions\/78839"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/80204"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=78790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}