  {"id":87282,"date":"2025-09-05T01:23:43","date_gmt":"2025-09-04T23:23:43","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=customer-stories-es&#038;p=87282"},"modified":"2026-05-06T14:36:57","modified_gmt":"2026-05-06T12:36:57","slug":"como-fomentar-el-crecimiento-conectando-ventas-y-marketing","status":"publish","type":"customer-stories-es","link":"https:\/\/www.veeva.com\/eu\/es\/casos-de-estudio\/como-fomentar-el-crecimiento-conectando-ventas-y-marketing\/","title":{"rendered":"Essential Pharma"},"content":{"rendered":"<p>\nEssential Pharma, una empresa farmac\u00e9utica especializada que est\u00e1 viviendo un per\u00edodo de fuerte creciemiento con numerosos lanzamientos, est\u00e1 buscando una nueva forma de garantizar una colaboraci\u00f3n m\u00e1s estrecha entre sus equipos durante el proceso de comercializaci\u00f3n. Mike Josey, director comercial, comparte algunas ideas sobre c\u00f3mo hacerlo.\n<\/p>\n<p>\nObt\u00e9n m\u00e1s informaci\u00f3n sobre c\u00f3mo <a href=\"\/eu\/products\/crm-suite\/campaign-manager\/\" target=\"_blank\" rel=\"noopener\">Vault CRM Campaign Manager<\/a> ayuda a mejorar la visibilidad y la coordinaci\u00f3n entre los equipos de marketing y ventas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Descubre c\u00f3mo Essential Pharma est\u00e1 adoptando un enfoque innovador para gestionar sus lanzamientos coordinando a sus equipos de ventas y marketing en una misma plataforma.<\/p>\n","protected":false},"featured_media":81339,"parent":0,"template":"","class_list":["post-87282","customer-stories-es","type-customer-stories-es","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories-es\/87282"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories-es"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/customer-stories-es"}],"version-history":[{"count":2,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories-es\/87282\/revisions"}],"predecessor-version":[{"id":96960,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories-es\/87282\/revisions\/96960"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/81339"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=87282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}