{"id":78770,"date":"2024-09-03T00:00:12","date_gmt":"2024-09-02T22:00:12","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=customer-stories-fr&#038;p=78770"},"modified":"2026-05-12T22:16:57","modified_gmt":"2026-05-12T20:16:57","slug":"gsk-le-crm-pour-les-sciences-de-la-vie-est-un-probleme-resolu","status":"publish","type":"customer-stories-fr","link":"https:\/\/www.veeva.com\/eu\/fr\/temoignages-clients\/gsk-le-crm-pour-les-sciences-de-la-vie-est-un-probleme-resolu\/","title":{"rendered":"GSK"},"content":{"rendered":"<script>\n\t\t\twindow._wq = window._wq || [];\n\t\t\t_wq.push({\n\t\t\t  id: \"6ebydbfg74\",\n\t\t\t  options: {\n\t\t\t\tplugin: {\n\t\t\t\t  \"captions\": {\n\t\t\t\t\tonByDefault: true,\n\t\t\t\t\tlanguage: \"fre\" \/\/ ang - English, fre - French, ger - German, ita - Italian, spa - Spanish\n\t\t\t\t  }\n\t\t\t\t}\n\t\t\t  }\n\t\t\t});\n\t\t\t<\/script><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/6ebydbfg74.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"><div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><div class=\"wistia_embed wistia_async_6ebydbfg74 videoFoam=true\" style=\"height:100%;position:relative;width:100%\"><div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img decoding=\"async\" src=\"https:\/\/fast.wistia.com\/embed\/medias\/6ebydbfg74\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/><\/div><\/div><\/div><\/div>\n<p>\nD\u00e9couvrez pourquoi GSK a d\u00e9cid\u00e9 d&#8217;\u00eatre la premi\u00e8re entreprise biopharmaceutique \u00e0 migrer vers <a href=\"\/eu\/products\/crm-suite\/\" target=\"_blank\" rel=\"noopener noreferrer\">Vault CRM<\/a> et comment cela l&#8217;aidera \u00e0 atteindre l&#8217;excellence commerciale.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kieron Scrutton explique comment une strat\u00e9gie commerciale ax\u00e9e sur les donn\u00e9es aide GSK \u00e0 d\u00e9bloquer l&#8217;innovation et \u00e0 adapter l&#8217;engagement des professionels de sant\u00e9.<\/p>\n","protected":false},"featured_media":62566,"parent":0,"template":"","class_list":["post-78770","customer-stories-fr","type-customer-stories-fr","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories-fr\/78770"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories-fr"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/customer-stories-fr"}],"version-history":[{"count":2,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories-fr\/78770\/revisions"}],"predecessor-version":[{"id":97303,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories-fr\/78770\/revisions\/97303"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/62566"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=78770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}