{"id":83931,"date":"2025-05-01T01:41:13","date_gmt":"2025-04-30T23:41:13","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=customer-stories-fr&#038;p=83931"},"modified":"2026-05-12T22:18:13","modified_gmt":"2026-05-12T20:18:13","slug":"mettre-a-profit-lia-generative-dans-le-contenu-commercial-dans-le-but-dameliorer-la-revue-mlr","status":"publish","type":"customer-stories-fr","link":"https:\/\/www.veeva.com\/eu\/fr\/temoignages-clients\/mettre-a-profit-lia-generative-dans-le-contenu-commercial-dans-le-but-dameliorer-la-revue-mlr\/","title":{"rendered":"GSK"},"content":{"rendered":"<script>\n\t\t\twindow._wq = window._wq || [];\n\t\t\t_wq.push({\n\t\t\t  id: \"oiai6vwssh\",\n\t\t\t  options: {\n\t\t\t\tplugin: {\n\t\t\t\t  \"captions\": {\n\t\t\t\t\tonByDefault: true,\n\t\t\t\t\tlanguage: \"fre\" \/\/ ang - English, fre - French, ger - German, ita - Italian, spa - Spanish\n\t\t\t\t  }\n\t\t\t\t}\n\t\t\t  }\n\t\t\t});\n\t\t\t<\/script><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/oiai6vwssh.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"><div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><div class=\"wistia_embed wistia_async_oiai6vwssh videoFoam=true\" style=\"height:100%;position:relative;width:100%\"><div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img decoding=\"async\" src=\"https:\/\/fast.wistia.com\/embed\/medias\/oiai6vwssh\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/><\/div><\/div><\/div><\/div>\n<p>\n\u00c9coutez le Dr Samin Saeed de GSK parler de l&#8217;\u00e9volution des affaires m\u00e9dicales, de l&#8217;explosion de l&#8217;IA g\u00e9n\u00e9rative dans l&#8217;industrie et des cas d&#8217;utilisation sp\u00e9cifiques o\u00f9 elle peut avoir le plus d&#8217;impact.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Voyez comment le Dr Samin Saeed de GSK trouve de nouvelles fa\u00e7ons d&#8217;am\u00e9liorer la cha\u00eene d&#8217;approvisionnement en contenu et la revue MLR avec l&#8217;IA g\u00e9n\u00e9rative.<\/p>\n","protected":false},"featured_media":66770,"parent":0,"template":"","class_list":["post-83931","customer-stories-fr","type-customer-stories-fr","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories-fr\/83931"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories-fr"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/customer-stories-fr"}],"version-history":[{"count":1,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories-fr\/83931\/revisions"}],"predecessor-version":[{"id":97304,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories-fr\/83931\/revisions\/97304"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/66770"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=83931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}