{"id":102155,"date":"2026-09-01T00:00:27","date_gmt":"2026-08-31T22:00:27","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=customer-stories&#038;p=102155"},"modified":"2026-09-03T10:26:26","modified_gmt":"2026-09-03T08:26:26","slug":"daiichi-sankyo-europe-msd-the-enablers-of-medical-impact-in-the-age-of-ai","status":"publish","type":"customer-stories","link":"https:\/\/www.veeva.com\/eu\/customer-stories\/daiichi-sankyo-europe-msd-the-enablers-of-medical-impact-in-the-age-of-ai\/","title":{"rendered":"Daiichi Sankyo Europe and MSD"},"content":{"rendered":"<p><strong>Host:<\/strong> Christoph Bug, Vice President, Global Medical, ³Ô¹Ï±¬ÁÏ<\/p>\n<p><strong>Guests: <\/strong> Andreas Gerloff, Director, Medical Excellence Operations, Daiichi Sankyo Europe <br \/>\nMichael Hamann, Executive Director, EMEAC Medical &#038; Value Capabilities, MSD<\/p>\n<p>Michael Hamann and Andreas Gerloff join Christoph Bug to discuss moving medical affairs from operational effectiveness to improved patient outcomes. In this episode, they examine key enablers of medical impact and core metrics to monitor achievements. Discover how MSD and Daiichi Sankyo Europe apply AI to extract actionable field insights, personalize education, and measure relationship trust across a consistently evolving healthcare ecosystem.<\/p>\n<p>Learn more about the role of medical affairs in times of AI and stay ahead of key industry trends with What Pharma Needs Next, a ³Ô¹Ï±¬ÁÏ podcast series.<\/p>\n<p>Hear more from <a href=\"\/eu\/what-pharma-needs-next\/\">What Pharma Needs Next<\/a>, a ³Ô¹Ï±¬ÁÏ podcast series for commercial, data, and medical leaders.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover how MSD and Daiichi Sankyo Europe leverage actionable insights, targeted education, and relationships value to move medical affairs from execution to measurable impact.<\/p>\n","protected":false},"featured_media":75291,"parent":0,"template":"","product-link-list":[1395,1413],"class_list":["post-102155","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","product-link-list-veeva-commercial-cloud","product-link-list-veeva-data-cloud"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Daiichi Sankyo Europe and MSD leaders explore how actionable insights, targeted education, and valuable relationships drive medical impact.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.veeva.com\/eu\/customer-stories\/daiichi-sankyo-europe-merck-the-enablers-of-medical-impact-in-the-age-of-ai\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"³Ô¹Ï±¬ÁÏ Systems Europe\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"The Enablers of Medical Impact in the Age of AI | ³Ô¹Ï±¬ÁÏ Systems Europe\" \/>\n\t\t<meta property=\"og:description\" content=\"Daiichi Sankyo Europe and MSD leaders explore how actionable insights, targeted education, and valuable relationships drive medical impact.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.veeva.com\/eu\/customer-stories\/daiichi-sankyo-europe-merck-the-enablers-of-medical-impact-in-the-age-of-ai\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2026\/09\/the-enablers-of-medical-impact-in-the-age-of-ai-podcast-s2-ep3-340x240@2x.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2026\/09\/the-enablers-of-medical-impact-in-the-age-of-ai-podcast-s2-ep3-340x240@2x.png\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-08-31T22:00:27+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-09-03T08:26:26+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"The Enablers of Medical Impact in the Age of AI | ³Ô¹Ï±¬ÁÏ Systems Europe\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Daiichi Sankyo Europe and MSD leaders explore how actionable insights, targeted education, and valuable relationships drive medical impact.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2026\/09\/the-enablers-of-medical-impact-in-the-age-of-ai-podcast-s2-ep3-340x240@2x.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/daiichi-sankyo-europe-msd-the-enablers-of-medical-impact-in-the-age-of-ai\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.veeva.com\\\/eu\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/#listItem\",\"name\":\"C. 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