\nHaving spent more than a decade working in compliance, Agn\u00e8s Keltie knows that she may not always be the first person her colleagues at Norgine relish hearing from. \u201cPeople often view compliance as an annoying fly buzzing around their face, albeit a necessity,\u201d says Keltie, who works as the compliance manager for global medical affairs at the European specialty pharmaceutical company. \u201cIt can sometimes be a lonely and thankless task, but I love the challenge of finding creative ways to adhere to the rules while keeping my stakeholders engaged.\u201d\n<\/p>\n
\nTact and influence are key qualities needed to be successful in such a role, and indeed, they came in handy when Keltie was tasked with finding a way to streamline content approvals for Norgine. Through process simplification and new workflows set up in ³Ô¹Ï±¬ÁÏ PromoMats<\/a>, Norgine was able to reduce its review and approval time while opening new opportunities to scale as the company grows.\n<\/p>\n \nSometimes old habits are hard to change. The company had been using the same medical, legal, regualtory (MLR) process for decades, and despite evolving European regulations and new engagement tactics such as social media and dynamic content entering the marketing mix, nothing had fundamentally changed. \u201cIn some instances, it felt like we were having every member of our staff reviewing documents just because we always did it that way,\u201d recalls Keltie.\n<\/p>\n \nNot only did the large number of reviewers slow down approvals and field usage, but it also sometimes led to the team losing sight of what really mattered (i.e., that copy approval is about ensuring compliance with Codes of Practice). \u201cReviewers would comment on all sorts of things, including personal preferences for colors, word choice, or other stylistic elements, which detracted from the primary reason of copy approval,\u201d says Keltie. \u201cIf the law or codes require one person to be responsible for signing off on a document, then we should just have one person weigh in,\u201d noting that the rest can be done much earlier in the process and potentially outside any copy approval system.\n<\/p>\n \nKeltie knew that informing some reviewers that their opinion was no longer critical to the copy approval process wasn\u2019t going to be easy. She also knew that the company needed an MLR review tool that would be flexible enough to be configured for different countries, each with its own regional requirements\u2014something that gave Norgine the speed, scale, and intelligence to help take its content to the next level.\n<\/p>\n \nNorgine found its solution in ³Ô¹Ï±¬ÁÏ PromoMats. \u201cWe wanted a system that was suitable for every country but didn\u2019t have to be overly customized,\u201d says Keltie. \u201c³Ô¹Ï±¬ÁÏ PromoMats gives us the global collaboration and automated audit trails we need, without having to be bolted so tight that every edge case becomes a problem.\u201d\n<\/p>\n \n\u201cWe wanted a system that was suitable for every country but didn\u2019t have to be overly customized. ³Ô¹Ï±¬ÁÏ PromoMats gives us the global collaboration and automated audit trails we need, without having to be bolted so tight that every edge case becomes a problem.\u201d \nHaving the right technology in place was crucial to speeding Norgine\u2019s MLR reviews, but the change management required in implementing the new review process was just as\u2014if not, more\u2014important. \u201cPeople dislike being told what to do,\u201d says Keltie. \u201cThis is where you have to be very tactful, making sure they understand you\u2019re not creating change just to be difficult, but to help everyone work smarter and faster in the end.\u201d\n<\/p>\n \nFor Keltie, being able to connect with her peers through ³Ô¹Ï±¬ÁÏ\u2019s community forums and chat through common challenges has been particularly helpful during the transition. As an active member of ³Ô¹Ï±¬ÁÏ\u2019s Content Metrics, Compliance, and Content Space communities, Keltie is frequently helping drive the agenda for upcoming meetings and has even led discussions outside of ³Ô¹Ï±¬ÁÏ-facilitated sessions. \u201cThese are really great groups of people\u2014everyone is so open and wants to better the way we work, better ³Ô¹Ï±¬ÁÏ products, and work together to share tips, difficulties and knowledge, without judgement,\u201d says Keltie.\n<\/p>\nToo many cooks in the kitchen<\/h2>\n
New technology, new perspectives<\/h2>\n
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\n\u2014Agn\u00e8s Keltie, Compliance Manager, Global Medical Affairs, Norgine
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