{"id":64278,"date":"2022-05-16T15:59:15","date_gmt":"2022-05-16T13:59:15","guid":{"rendered":"http:\/\/www.veeva.com\/eu\/?page_id=64278"},"modified":"2026-05-20T12:56:12","modified_gmt":"2026-05-20T10:56:12","slug":"using-real-time-data-and-analytics-to-drive-precision-engagement","status":"publish","type":"customer-stories","link":"https:\/\/www.veeva.com\/eu\/customer-stories\/using-real-time-data-and-analytics-to-drive-precision-engagement\/","title":{"rendered":"Novartis"},"content":{"rendered":"<p>\nNovartis Gene Therapies shares key insights on how it is using real-time, connected data and analytics to create added value in HCP engagement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is a story to learn how Novartis Gene Therapies is building a dynamic customer data foundation to deliver added value to HCPs.<\/p>\n","protected":false},"featured_media":62453,"parent":0,"template":"","product-link-list":[],"class_list":["post-64278","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/64278"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/customer-stories"}],"version-history":[{"count":7,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/64278\/revisions"}],"predecessor-version":[{"id":64411,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/64278\/revisions\/64411"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/62453"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=64278"}],"wp:term":[{"taxonomy":"product-link-list","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/product-link-list?post=64278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}