{"id":70715,"date":"2023-05-09T23:26:00","date_gmt":"2023-05-09T21:26:00","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?page_id=70715"},"modified":"2026-05-20T14:52:15","modified_gmt":"2026-05-20T12:52:15","slug":"ucb-unlocking-the-value-of-crm-for-medical-affairs","status":"publish","type":"customer-stories","link":"https:\/\/www.veeva.com\/eu\/customer-stories\/ucb-unlocking-the-value-of-crm-for-medical-affairs\/","title":{"rendered":"UCB"},"content":{"rendered":"

UCB shares how ³Ô¹Ï±¬ÁÏ Medical CRM<\/a> became the cornerstone for medical omnichannel engagement.<\/p>\n","protected":false},"excerpt":{"rendered":"

UCB shares how ³Ô¹Ï±¬ÁÏ CRM became the cornerstone for medical omnichannel engagement.<\/p>\n","protected":false},"featured_media":62775,"parent":0,"template":"","product-link-list":[1395,1413,1414,1427],"class_list":["post-70715","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","product-link-list-veeva-commercial-cloud","product-link-list-veeva-data-cloud","product-link-list-veeva-development-cloud","product-link-list-veeva-medcomms"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/70715"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/customer-stories"}],"version-history":[{"count":4,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/70715\/revisions"}],"predecessor-version":[{"id":73634,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/70715\/revisions\/73634"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/62775"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=70715"}],"wp:term":[{"taxonomy":"product-link-list","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/product-link-list?post=70715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}