{"id":71289,"date":"2023-06-07T00:07:14","date_gmt":"2023-06-06T22:07:14","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?page_id=71289"},"modified":"2026-02-21T01:00:54","modified_gmt":"2026-02-21T00:00:54","slug":"gsk-powering-medical-teams-with-the-right-data","status":"publish","type":"customer-stories","link":"https:\/\/www.veeva.com\/eu\/customer-stories\/gsk-powering-medical-teams-with-the-right-data\/","title":{"rendered":"GSK"},"content":{"rendered":"<p>Tom Keith-Welsh of GSK speaks with ³Ô¹Ï±¬ÁÏ\u2019s Kilian Weiss on the role of real-time customer intelligence in optimizing expert engagement to help improve patient outcomes.\n<\/p>\n<h2>Chapter 1: Taking a Data-Driven Approach to Expert Engagement<\/h2>\n<p>\n&#8220;We&#8217;re really taking a data-driven approach to our engagement with external experts to ensure our science is communicated in a way that&#8217;s meaningful and helps positively impact patient outcomes.&#8221;\n<\/p>\n<p><a id=\"chapter-2\" class=\"scrolldown\"><\/a><br \/>\n<vid class=\"mt-0\"><br \/>\n<!-- [wistia-video id=\"e2kuf06zub\"] --><br \/>\n<script src=\"https:\/\/fast.wistia.com\/embed\/medias\/e2kuf06zub.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\">\n<div class=\"wistia_embed wistia_async_e2kuf06zub seo=false videoFoam=true\" style=\"height:100%;position:relative;width:100%\"><\/div>\n<\/div>\n<\/div>\n<p><\/vid><\/p>\n<h2>Chapter 2: Connecting Data and Analytics To Help Improve Patient Outcomes<\/h2>\n<p>\n\u201cWe&#8217;re excited about the fact that we can uncover insights at launch or pre-launch, which enables us to communicate our science in a way that&#8217;s targeted, personalized and meaningful to our experts.\u201d\n<\/p>\n<p><a id=\"chapter-3\" class=\"scrolldown\"><\/a><br \/>\n<vid class=\"mt-0\"><br \/>\n<!-- [wistia-video id=\"if4lmtjqxf\"] --><br \/>\n<script src=\"https:\/\/fast.wistia.com\/embed\/medias\/if4lmtjqxf.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\">\n<div class=\"wistia_embed wistia_async_if4lmtjqxf seo=false videoFoam=true\" style=\"height:100%;position:relative;width:100%\"><\/div>\n<\/div>\n<\/div>\n<p><\/vid><\/p>\n<h2>Chapter 3: Convening the Medical Community to Address Common Challenges<\/h2>\n<p>\n&#8220;I&#8217;m really pleased to see how well attended Summit is from a medical perspective. It&#8217;s been a great opportunity to connect with people in similar roles with similar challenges and work to address them together, as this will ultimately benefit patients.&#8221;\n<\/p>\n<p><a id=\"chapter-4\" class=\"scrolldown\"><\/a><br \/>\n<vid class=\"mt-0\"><br \/>\n<!-- [wistia-video id=\"togsezq2ns\"] --><br \/>\n<script src=\"https:\/\/fast.wistia.com\/embed\/medias\/togsezq2ns.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\">\n<div class=\"wistia_embed wistia_async_togsezq2ns seo=false videoFoam=true\" style=\"height:100%;position:relative;width:100%\"><\/div>\n<\/div>\n<\/div>\n<p><\/vid><\/p>\n<h2>Chapter 4: Key Industry Trends in Medical<\/h2>\n<p>\n&#8220;Having a strategic, standardized approach to data &#8211; from architecture to apps and services &#8211; is really important in enabling us to work at speed and scale.&#8221;\n<\/p>\n<p><vid class=\"mt-0\"><br \/>\n<!-- [wistia-video id=\"fu22xn3agf\"] --><br \/>\n<script src=\"https:\/\/fast.wistia.com\/embed\/medias\/fu22xn3agf.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\">\n<div class=\"wistia_embed wistia_async_fu22xn3agf seo=false videoFoam=true\" style=\"height:100%;position:relative;width:100%\"><\/div>\n<\/div>\n<\/div>\n<p><\/vid><\/p>\n<p>Hear how GSK is enabling <a href=\"https:\/\/www.veeva.com\/eu\/customer-stories\/enabling-real-time-customer-intelligence-across-the-enterprise\/\">real-time customer intelligence<\/a> across the enterprise with Link Key People.<\/p>\n<p>\nHear from other <a href=\"https:\/\/www.veeva.com\/eu\/veeva-link-customer-stories\/\">companies using the Link<\/a> family of products.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tom Keith-Welsh of GSK discusses the role of real-time customer intelligence in optimizing expert engagement to help improve patient outcomes.<\/p>\n","protected":false},"featured_media":66770,"parent":0,"template":"","product-link-list":[1392,1393,1395,1427,1432,1439,1442],"class_list":["post-71289","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","product-link-list-veeva-clinical-data","product-link-list-veeva-clinical-operations","product-link-list-veeva-commercial-cloud","product-link-list-veeva-medcomms","product-link-list-veeva-opendata-clinical","product-link-list-veeva-quality-cloud","product-link-list-veeva-rim"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/71289"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/customer-stories"}],"version-history":[{"count":9,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/71289\/revisions"}],"predecessor-version":[{"id":71685,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/71289\/revisions\/71685"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/66770"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=71289"}],"wp:term":[{"taxonomy":"product-link-list","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/product-link-list?post=71289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}