{"id":72525,"date":"2023-08-09T23:48:58","date_gmt":"2023-08-09T21:48:58","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?page_id=72525"},"modified":"2026-07-17T16:19:59","modified_gmt":"2026-07-17T14:19:59","slug":"genentech-reinventing-marketings-role-to-achieve-content-excellence","status":"publish","type":"customer-stories","link":"https:\/\/www.veeva.com\/eu\/customer-stories\/genentech-reinventing-marketings-role-to-achieve-content-excellence\/","title":{"rendered":"Genentech"},"content":{"rendered":"<p><vid class=\"mt-0\"><br \/>\n<!-- [wistia-video id=\"94bsjk4ort\"] --><br \/>\n<script src=\"https:\/\/fast.wistia.com\/embed\/medias\/94bsjk4ort.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\">\n<div class=\"wistia_embed wistia_async_94bsjk4ort seo=false videoFoam=true\" style=\"height:100%;position:relative;width:100%\"><\/div>\n<\/div>\n<\/div>\n<p><\/vid><\/p>\n<p>\nHear how Erica Taylor, vice president, chief marketing officer at Genentech is bridging marketing ops, IT, and MLR to create meaningful content experiences for customers.\n<\/p>\n<p>\nLearn more on how to support the customer journey with <a href=\"https:\/\/www.veeva.com\/eu\/products\/veeva-promomats\/\">content excellence<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hear how Genentech is bridging marketing ops, IT, and MLR to create meaningful content experiences for customers.<\/p>\n","protected":false},"featured_media":62457,"parent":0,"template":"","product-link-list":[1395,1422],"class_list":["post-72525","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","product-link-list-veeva-commercial-cloud","product-link-list-veeva-link"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/72525"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/customer-stories"}],"version-history":[{"count":5,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/72525\/revisions"}],"predecessor-version":[{"id":99766,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/72525\/revisions\/99766"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/62457"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=72525"}],"wp:term":[{"taxonomy":"product-link-list","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/product-link-list?post=72525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}