{"id":73210,"date":"2023-09-20T22:50:09","date_gmt":"2023-09-20T20:50:09","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?page_id=73210"},"modified":"2026-05-20T15:20:00","modified_gmt":"2026-05-20T13:20:00","slug":"idorsia-maximizing-the-value-of-crm-for-field-medical","status":"publish","type":"customer-stories","link":"https:\/\/www.veeva.com\/eu\/customer-stories\/idorsia-maximizing-the-value-of-crm-for-field-medical\/","title":{"rendered":"Idorsia"},"content":{"rendered":"<p>\nFrom identifying KOLs prior to launch, to planning engagement and tailoring content, CRM played a key role in helping Idorsia during launch and beyond.\n<\/p>\n<p>\nLearn more about maximizing <a href=\"\/eu\/products\/vault-crm-medical\/\">CRM for field medical<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From identifying KOLs prior to launch, to planning engagement and tailoring content, CRM played a key role in helping Idorsia during launch and beyond. <\/p>\n","protected":false},"featured_media":66778,"parent":0,"template":"","product-link-list":[1395,1414,1422,1427],"class_list":["post-73210","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","product-link-list-veeva-commercial-cloud","product-link-list-veeva-development-cloud","product-link-list-veeva-link","product-link-list-veeva-medcomms"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/73210"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/customer-stories"}],"version-history":[{"count":2,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/73210\/revisions"}],"predecessor-version":[{"id":95661,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/73210\/revisions\/95661"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/66778"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=73210"}],"wp:term":[{"taxonomy":"product-link-list","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/product-link-list?post=73210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}