{"id":75489,"date":"2024-01-11T18:56:03","date_gmt":"2024-01-11T17:56:03","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=customer-stories&#038;p=75489"},"modified":"2026-05-20T15:54:12","modified_gmt":"2026-05-20T13:54:12","slug":"why-pharma-crm-is-a-solved-problem-but-not-a-commodity","status":"publish","type":"customer-stories","link":"https:\/\/www.veeva.com\/eu\/customer-stories\/why-pharma-crm-is-a-solved-problem-but-not-a-commodity\/","title":{"rendered":"GSK"},"content":{"rendered":"<p>\nKieron Scrutton shares how a data-driven commercial strategy is helping GSK unlock innovation and tailor HCP engagement. Find out what commercial excellence means for GSK, and why they decided to be the first top biopharma to move to <a href=\"\/eu\/products\/crm-suite\/\">Vault CRM<\/a>.\n<\/p>\n<p>\nRead the press release: <a href=\"\/eu\/resources\/top-biopharma-commits-to-veeva-vault-crm-for-global-customer-engagement\/\">GSK Commits to ³Ô¹Ï±¬ÁÏ Vault CRM for Global Customer Engagement<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kieron Scrutton shares how a data-driven commercial strategy is helping GSK unlock innovation and tailor HCP engagement.<\/p>\n","protected":false},"featured_media":66770,"parent":0,"template":"","product-link-list":[1392,1393,1422,1427,1432,1437,1439,1442],"class_list":["post-75489","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","product-link-list-veeva-clinical-data","product-link-list-veeva-clinical-operations","product-link-list-veeva-link","product-link-list-veeva-medcomms","product-link-list-veeva-opendata-clinical","product-link-list-veeva-promomats","product-link-list-veeva-quality-cloud","product-link-list-veeva-rim"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/75489"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/customer-stories"}],"version-history":[{"count":2,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/75489\/revisions"}],"predecessor-version":[{"id":83025,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/75489\/revisions\/83025"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/66770"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=75489"}],"wp:term":[{"taxonomy":"product-link-list","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/product-link-list?post=75489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}