{"id":75489,"date":"2024-01-11T18:56:03","date_gmt":"2024-01-11T17:56:03","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=customer-stories&#038;p=75489"},"modified":"2026-05-20T15:54:12","modified_gmt":"2026-05-20T13:54:12","slug":"why-pharma-crm-is-a-solved-problem-but-not-a-commodity","status":"publish","type":"customer-stories","link":"https:\/\/www.veeva.com\/eu\/customer-stories\/why-pharma-crm-is-a-solved-problem-but-not-a-commodity\/","title":{"rendered":"GSK"},"content":{"rendered":"<p>\nKieron Scrutton shares how a data-driven commercial strategy is helping GSK unlock innovation and tailor HCP engagement. Find out what commercial excellence means for GSK, and why they decided to be the first top biopharma to move to <a href=\"\/eu\/products\/crm-suite\/\">Vault CRM<\/a>.\n<\/p>\n<p>\nRead the press release: <a href=\"\/eu\/resources\/top-biopharma-commits-to-veeva-vault-crm-for-global-customer-engagement\/\">GSK Commits to ³Ô¹Ï±¬ÁÏ Vault CRM for Global Customer Engagement<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kieron Scrutton shares how a data-driven commercial strategy is helping GSK unlock innovation and tailor HCP engagement.<\/p>\n","protected":false},"featured_media":66770,"parent":0,"template":"","product-link-list":[1392,1393,1422,1427,1432,1437,1439,1442],"class_list":["post-75489","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","product-link-list-veeva-clinical-data","product-link-list-veeva-clinical-operations","product-link-list-veeva-link","product-link-list-veeva-medcomms","product-link-list-veeva-opendata-clinical","product-link-list-veeva-promomats","product-link-list-veeva-quality-cloud","product-link-list-veeva-rim"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Kieron Scrutton shares how a data-driven commercial strategy is helping GSK unlock innovation and tailor HCP engagement.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.veeva.com\/eu\/customer-stories\/why-pharma-crm-is-a-solved-problem-but-not-a-commodity\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"³Ô¹Ï±¬ÁÏ Systems Europe\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"GSK: CRM for Life Sciences Is a Solved Problem | ³Ô¹Ï±¬ÁÏ Systems Europe\" \/>\n\t\t<meta property=\"og:description\" content=\"Kieron Scrutton shares how a data-driven commercial strategy is helping GSK unlock innovation and tailor HCP engagement.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.veeva.com\/eu\/customer-stories\/why-pharma-crm-is-a-solved-problem-but-not-a-commodity\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2024\/01\/GSK-Keynote-Fireside-Video_linkedin.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2024\/01\/GSK-Keynote-Fireside-Video_linkedin.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2024-01-11T17:56:03+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-05-20T13:54:12+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"GSK: CRM for Life Sciences Is a Solved Problem | ³Ô¹Ï±¬ÁÏ Systems Europe\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Kieron Scrutton shares how a data-driven commercial strategy is helping GSK unlock innovation and tailor HCP engagement.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2026\/08\/web-default-featured-image-1200x630-2@2x.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/why-pharma-crm-is-a-solved-problem-but-not-a-commodity\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.veeva.com\\\/eu\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/#listItem\",\"name\":\"C. 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