{"id":75840,"date":"2024-02-06T01:18:01","date_gmt":"2024-02-06T00:18:01","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=customer-stories&#038;p=75840"},"modified":"2026-07-16T19:40:23","modified_gmt":"2026-07-16T17:40:23","slug":"ucb-defining-omnichannel-for-your-organization","status":"publish","type":"customer-stories","link":"https:\/\/www.veeva.com\/eu\/customer-stories\/ucb-defining-omnichannel-for-your-organization\/","title":{"rendered":"UCB"},"content":{"rendered":"<p>\nGain valuable insights into navigating industry challenges and optimizing content journeys to drive omnichannel success with Jennifer Tolley, head of omnichannel and digital marketing at UCB.\n<\/p>\n<h2>Navigating change management<\/h2>\n<script>\n\t\t\twindow._wq = window._wq || [];\n\t\t\t_wq.push({\n\t\t\t  id: \"plu0tlb9kr\",\n\t\t\t  options: {\n\t\t\t\tplugin: {\n\t\t\t\t  \"captions\": {\n\t\t\t\t\tonByDefault: false,\n\t\t\t\t\tlanguage: \"\u201cen\u201d\" \/\/ ang - English, fre - French, ger - 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English, fre - French, ger - German, ita - Italian, spa - Spanish\n\t\t\t\t  }\n\t\t\t\t}\n\t\t\t  }\n\t\t\t});\n\t\t\t<\/script><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/4e6ce9fc83.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"><div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><span class=\"wistia_embed wistia_async_4e6ce9fc83 popover=true videoFoam=true\" style=\"display:inline-block;height:100%;position:relative;width:100%\">&nbsp;<\/span><\/div><\/div>\n<h2>Creating an omnichannel roadmap<\/h2>\n<script>\n\t\t\twindow._wq = window._wq || [];\n\t\t\t_wq.push({\n\t\t\t  id: \"n2x7xheyf2\",\n\t\t\t  options: {\n\t\t\t\tplugin: {\n\t\t\t\t  \"captions\": {\n\t\t\t\t\tonByDefault: false,\n\t\t\t\t\tlanguage: \"\u201cen\u201d\" \/\/ ang - English, fre - French, ger - German, ita - 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Navigating change management Global market dynamics Omnichannel as an enabler of launch Creating an omnichannel roadmap Complete Audio Recording Learn more about Jennifer&#8217;s journey through her blog, UCB&#8217;s Five&hellip;<\/p>\n","protected":false},"featured_media":62775,"parent":0,"template":"","product-link-list":[1394,1395,1424,1427,1439,1442],"class_list":["post-75840","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","product-link-list-veeva-clinical-platform","product-link-list-veeva-commercial-cloud","product-link-list-link-key-people","product-link-list-veeva-medcomms","product-link-list-veeva-quality-cloud","product-link-list-veeva-rim"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/75840"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/customer-stories"}],"version-history":[{"count":1,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/75840\/revisions"}],"predecessor-version":[{"id":75855,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/75840\/revisions\/75855"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/62775"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=75840"}],"wp:term":[{"taxonomy":"product-link-list","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/product-link-list?post=75840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}