\nShionogi B.V. (known as \u201cShionogi Europe\u201d) is the
\nEuropean headquarters of Shionogi & Co., Ltd, a
\nleading global research-driven pharmaceutical
\ncompany based in Osaka, Japan.\n<\/p>\n
\nShionogi is committed to putting patients first by
\ndeveloping innovative, high-quality medicines which
\naddress unmet needs and improve the quality of their
\nlives. Shionogi\u2019s R&D efforts focus on therapeutic
\nareas including infectious disease, hematology, pain,
\nCNS disorders, and women\u2019s health.\n<\/p>\n
\nShionogi\u2019s commercial success across multiple ³Ô¹Ï±¬ÁÏ Nitro is fast and easy. It works globally, regionally, and locally. It integrates extremely well with ³Ô¹Ï±¬ÁÏ\u2019s other products and does not require extensive configuration. That gave us a competitive advantage during lockdown because we really understood what was happening. \nDan Atkins, Shionogi\u2019s vice president of digital innovation and insight, wanted a platform that would immediately deliver actionable insights after a product launch, allowing them to be more proactive in executing their commercial strategy. The platform also had to automate analytics, eliminating the time and effort spent by field teams on repetitive, manual reporting every cycle.\n<\/p>\n \n³Ô¹Ï±¬ÁÏ Nitro was selected because it met five criteria:\n<\/p>\n \nAtkins assembled a governance and best practice team responsible for defining the solution vision and the \nPhase 1:<\/strong> Analyzed internal and external data sources.\n<\/p>\n \nPhase 2:<\/strong> Collaborated with teams from three countries (Italy, Spain, and the UK) \nPhase 3:<\/strong> Designed custom dashboards for each user group that delivered precise, \nPhase 4:<\/strong> Ran a validation exercise to compare Nitro\u2019s data with results from traditional \nWith ³Ô¹Ï±¬ÁÏ Nitro, Shionogi seamlessly integrated sales and field activity data from ³Ô¹Ï±¬ÁÏ CRM<\/a>, content data \nAtkins said, \u201c³Ô¹Ï±¬ÁÏ Nitro is fast and easy. It works globally, regionally, and locally. It integrates extremely \nAs Shionogi shifted to a multichannel digital engagement strategy during COVID-19, ³Ô¹Ï±¬ÁÏ Nitro helped them \nAtkins is using the Salesforce Lightning interface with Tableau to create dynamic dashboards that show \nBecause ³Ô¹Ï±¬ÁÏ Nitro stores ten years of data, and because Shionogi segmented that data, the company has Global pharmaceutical company standardizes reporting across regions to gain actionable insights for agile decisions and commercial success.<\/p>\n","protected":false},"featured_media":62738,"parent":0,"template":"","product-link-list":[1395,1430],"class_list":["post-75903","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","product-link-list-veeva-commercial-cloud","product-link-list-veeva-network-mdm"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/75903"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/customer-stories"}],"version-history":[{"count":1,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/75903\/revisions"}],"predecessor-version":[{"id":75904,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/75903\/revisions\/75904"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/62738"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=75903"}],"wp:term":[{"taxonomy":"product-link-list","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/product-link-list?post=75903"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\ntherapeutic areas depended on their ability to get
\nbusiness insights fast so they could make effective
\ngo-to-market decisions. ³Ô¹Ï±¬ÁÏ Nitro<\/a>, the data science
\nand analytics platform for life sciences, enabled
\nmeaningful comparisons at a regional level instead
\nof a country-by-country basis.\n<\/p>\n
\n\u2013 Dan Atkins, Vice President of Digital Innovation and Insight, Shionogi Europe<\/span>\n<\/p><\/blockquote>\n³Ô¹Ï±¬ÁÏ Nitro Enables Shionogi to be Agile and Data-Driven<\/h2>\n
\n
Four Steps to Implementation<\/h2>\n
\nphased implementation approach. Advance planning and cross-region collaboration were critical factors in
\nthe program\u2019s success. Implementation included the following steps:\n<\/p>\n
\nto establish key performance indicators for both field and management teams.\n<\/p>\n
\nrelevant information.\n<\/p>\n
\nanalysis to ensure accuracy. The validation helped secure buy-in, ensured users trusted
\nthe data, and drove product adoption.\n<\/p>\nQuality Engagement with Actionable Insights<\/h2>\n
\nfrom ³Ô¹Ï±¬ÁÏ PromoMats<\/a>, and third-party data. This single source of truth allowed senior management
\nand franchise heads to analyze data in the analytics tool of their choice (Tableau). Sales managers and field
\nreps accessed insights at the point of need using ³Ô¹Ï±¬ÁÏ CRM MyInsights.\n<\/p>\n
\nwell with ³Ô¹Ï±¬ÁÏ\u2019s other products and does not require extensive configuration. That gave us a competitive
\nadvantage during lockdown because we really understood what was happening.\u201d\n<\/p>\n
\nunderstand the effectiveness of their outreach activities to drive higher levels of HCP engagement. Through
\nNitro analytics, Atkins learned that the average virtual call lasted 15 minutes compared to between 10 and 12
\nminutes for face-to-face meetings.\n<\/p>\nFuture Vision<\/h2>\n
\nreal-time information fed from ³Ô¹Ï±¬ÁÏ Nitro. Shionogi also plans to utilize ³Ô¹Ï±¬ÁÏ CRM for key account
\nmanagement. Dynamic dashboards, combined with accurate customer data and real-time insights, will allow
\ntheir commercial teams to engage with key opinion leaders and customers more quickly.\n<\/p>\n
\nthe systems to adopt artificial intelligence. Having that capability was a welcome benefit. \u201c³Ô¹Ï±¬ÁÏ Nitro is more
\nthan a data warehouse,\u201d said Atkins. \u201cIt works in a very straightforward way to create a seamless user
\nexperience. And, it keeps getting better over time.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"