\nMedical affairs team saves time and resources with pre-approved content packages to quickly answer medical inquiries\n<\/p>\n
\nVericel develops advanced therapies for sports medicine and severe burn care markets that use the patients\u2019 cells to repair or restore damaged tissues or organs. The company\u2019s medical affairs team needed a better way to manage their scientific information and answer medical information requests. Based on their marketing team\u2019s success using ³Ô¹Ï±¬ÁÏ ³Ô¹Ï±¬ÁÏ PromoMats<\/a> for commercial digital asset management, they chose ³Ô¹Ï±¬ÁÏ MedComms<\/a> for medical affairs. Vericel quickly implemented ³Ô¹Ï±¬ÁÏ MedComms for scientific content and ³Ô¹Ï±¬ÁÏ MedInquiry for medical inquiry management.\n<\/p>\n \n“The biggest advantage is that we capture all surgeon interactions and the specific insights we get from the field. To have all of that in one place, visible to the entire team, is very valuable.” \nThe medical affairs team\u2019s primary goal was to create a centralized content management system for the company\u2019s scientific content. Previously, they managed content and medical inquiries in shared folders, which was de-centralized and time-consuming to search.\n<\/p>\n \nVericel migrated their scientific content to ³Ô¹Ï±¬ÁÏ MedComms, archiving older materials. Classifying content and using metadata allows for more effective and rapid retrieval. Medical affairs also leveraged ³Ô¹Ï±¬ÁÏ MedComms functionality to create new response packages to help automate their medical inquiry responses and increase content reuse.\n<\/p>\n \nHaving laid the foundation with their scientific content, the Medical Inquiry functionality within ³Ô¹Ï±¬ÁÏ Medical was rolled out to further streamline their response processes. The medical affairs team has not only centralized their scientific content, but can also intake, manage, and respond to medical inquiries in the same system.\n<\/p>\n \n\u201cThe team now manages and distributes medical information from a single solution,\u201d explains Craig Gassman, Vericel\u2019s senior director of corporate information systems. \u201cThe connection between medical inquiry records and scientific information was the turning point for medical affairs. Medical inquiry records are now the backbone of our system.\u201d\n<\/p>\n \nMedical information workflows were tailored to meet Vericel\u2019s specific business needs but also used \u201cout-of- the-box\u201d configuration to evolve their current processes. Vericel captures medical information requests through customer service calls, email submissions, and by reps adding surgeon inquiries. The cases are entered directly into Vault MedInquiry where the team accesses, prioritizes, and responds to inquiries.\n<\/p>\n \nPre-approved standard response components were created to expedite answering similar requests for information. Automated cover letters and custom responses are easily created in the system to supplement pre-approved content as part of each individual response package.\n<\/p>\n \n\u201cAnswering inquiries is much more efficient with ³Ô¹Ï±¬ÁÏ MedInquiry. We use automated cover letters and easily search for content or use pre-approved response components,\u201d explained Shelley Brown, Vericel\u2019s associate director of medical affairs. \u201cWe send professional responses to our HCPs in a very simple and automated way.\u201d Once a response package is approved, it is sent to the HCP recipient directly from the system. There is no need to export or download each package to manually email.\n<\/p>\n \nThe feedback from their customers has been positive. \u201cOur surgeons tell us how easy it is to read the information,\u201d Brown explains. \u201cThey like the ability to download documents and that the information is in one package. Should they have further questions, they email us directly through a link that is included in the response package.\u201d This feature allows the response owner to further manage follow-up communications with ease.\n<\/p>\n \n“I have a very satisfied and happy team. They have a complete record of previous medical inquiries and can immediately assemble a package for that surgeon. It has allowed us to be more efficient.” \nReports and dashboards in ³Ô¹Ï±¬ÁÏ MedComms and ³Ô¹Ï±¬ÁÏ MedInquiry give the medical affairs team real-time metrics for all medical inquiries such as current status, question topic trends, and which response content is most frequently used. Previously, reporting was a manual process that took weeks of searching through folders. he shift to automated reporting in ³Ô¹Ï±¬ÁÏ Medical saves time and allows the team to primarily focus on responding to inquiries.\n<\/p>\n \n\u201cShifting to digital allowed us to focus more time on our primary responsibility\u2014which is to provide medical information to customers,\u201d stated Brown. \u201cWe created dashboards and graphs that are automatically generated for our executive leadership team, and that drove home how valuable ³Ô¹Ï±¬ÁÏ Medical is for us.\u201d\n<\/p>\n \nUsing insights gained from the dashboards, Vericel can prioritize workloads, measure content use, and identify gaps where new standard medical information is needed.\n<\/p>\n \nThe next phase for ³Ô¹Ï±¬ÁÏ MedComms will be to use the review and approval capabilities to speed the creation and approval process for new content. Additionally, there is an ongoing initiative to manage medical and related information as records whenever possible. Brown and Gassman continually seek out opportunities to transform \u201ceDocs to Glass\u201d meaning content that solely exists as information should be managed as records as opposed to Word documents. Conference summaries and related \u201cshared knowledge\u201d content are planned for transformations in 2021. The team leverages ³Ô¹Ï±¬ÁÏ\u2019s managed services to effectively bridge the gap between system- and subject-experts to reach their desired functionality outcomes.\n<\/p>\n \nThe team is already thinking about how to leverage the workflow capabilities in ³Ô¹Ï±¬ÁÏ MedComms and \n“The connection between medical inquiry records and scientific information was the turning point for medical affairs. Medical inquiry records are now the backbone of our system.” Learn how Vericel\u2019s medical affairs team responds quickly with pre-approved content packages.<\/p>\n","protected":false},"featured_media":62789,"parent":0,"template":"","product-link-list":[1418,1442],"class_list":["post-75923","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","product-link-list-veeva-etmf","product-link-list-veeva-rim"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/75923"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/customer-stories"}],"version-history":[{"count":1,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/75923\/revisions"}],"predecessor-version":[{"id":83022,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/75923\/revisions\/83022"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/62789"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=75923"}],"wp:term":[{"taxonomy":"product-link-list","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/product-link-list?post=75923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nShelley Brown, Associate Director, Medical Affairs, Vericel<\/span>\n<\/p><\/blockquote>\nCentralized Scientific Content Management<\/h2>\n
Transforming Medical Inquiry Management<\/h2>\n
A Central Hub for Medical Affairs<\/h2>\n
\nShelley Brown, Associate Director, Medical Affairs, Vericel<\/span>\n<\/p><\/blockquote>\nStrategic Insights with Reporting and Dashboards<\/h2>\n
An Evolving Medical Affairs Solution<\/h2>\n
\n³Ô¹Ï±¬ÁÏ MedInquiry as they return to travel and expand to different therapeutic areas. Gassman explains their collaborative approach, \u201cWe encourage the open exchange of ideas and thoughts about operational tactics and strategies and how we want to leverage the system. Content and inquiry management needs and requirements continue to evolve for the team. We\u2019ve established a baseline medical affairs data model and framework, and with the flexibility of ³Ô¹Ï±¬ÁÏ MedComms and ³Ô¹Ï±¬ÁÏ MedInquiry we will be able to evolve over time.\u201d\n<\/p>\n
\nCraig Gassman, Senior Director of Corporate Information Systems, Vericel<\/span>\n<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"