{"id":76633,"date":"2024-03-16T01:36:17","date_gmt":"2024-03-16T00:36:17","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=customer-stories&#038;p=76633"},"modified":"2026-05-20T15:59:14","modified_gmt":"2026-05-20T13:59:14","slug":"activating-field-for-hcp-centric-engagement","status":"publish","type":"customer-stories","link":"https:\/\/www.veeva.com\/eu\/customer-stories\/activating-field-for-hcp-centric-engagement\/","title":{"rendered":"Boehringer Ingelheim"},"content":{"rendered":"<p>\nBoehringer Ingelheim is evolving its commercial model to better deliver support in the <a href=\"https:\/\/www.veeva.com\/eu\/resources\/bayer-ag-and-boehringer-ingelheim-on-demand-hcp-engagement\/\">HCP&#8217;s moment of need<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Boehringer Ingelheim delivers a higher standard of customer service by adopting HCP-centric inbound channels, including compliant chat messaging. <\/p>\n","protected":false},"featured_media":66777,"parent":0,"template":"","product-link-list":[1394,1395,1439,1442],"class_list":["post-76633","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","product-link-list-veeva-clinical-platform","product-link-list-veeva-commercial-cloud","product-link-list-veeva-quality-cloud","product-link-list-veeva-rim"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/76633"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/customer-stories"}],"version-history":[{"count":1,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/76633\/revisions"}],"predecessor-version":[{"id":76634,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/76633\/revisions\/76634"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/66777"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=76633"}],"wp:term":[{"taxonomy":"product-link-list","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/product-link-list?post=76633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}