  {"id":76978,"date":"2024-04-09T20:42:36","date_gmt":"2024-04-09T18:42:36","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=customer-stories&#038;p=76978"},"modified":"2026-05-20T16:04:41","modified_gmt":"2026-05-20T14:04:41","slug":"rovi-building-a-global-approach-to-events-as-part-of-omnichannel-vision","status":"publish","type":"customer-stories","link":"https:\/\/www.veeva.com\/eu\/customer-stories\/rovi-building-a-global-approach-to-events-as-part-of-omnichannel-vision\/","title":{"rendered":"ROVI"},"content":{"rendered":"<p>\nROVI&#8217;s International CRM Senior Manager, Andriu Urbina de Almeida talks about navigating the challenges of pharma event management amidst a fragmented approach across European affiliates. With the help of ³Ô¹Ï±¬ÁÏ Services, ROVI is streamlining processes and taking incremental steps toward enhancing its omnichannel strategy.\n<\/p>\n<p>\nEvent technology directly impacts the execution of every event a biopharma company runs. See how <a href=\"https:\/\/www.veeva.com\/eu\/resources\/how-technology-can-help-increase-the-value-and-cost-effectiveness-of-biopharma-events\/\">this guide<\/a> can help you maximize your event investment.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover how ROVI navigates the challenges of pharma event management amidst a fragmented landscape across European affiliates.<\/p>\n","protected":false},"featured_media":76979,"parent":0,"template":"","product-link-list":[1395],"class_list":["post-76978","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","product-link-list-veeva-commercial-cloud"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/76978"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/customer-stories"}],"version-history":[{"count":0,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/76978\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/76979"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=76978"}],"wp:term":[{"taxonomy":"product-link-list","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/product-link-list?post=76978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}