{"id":77423,"date":"2024-05-10T19:33:45","date_gmt":"2024-05-10T17:33:45","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=customer-stories&#038;p=77423"},"modified":"2026-05-20T16:04:28","modified_gmt":"2026-05-20T14:04:28","slug":"events-at-rovi-a-key-building-block-of-hcp-engagement","status":"publish","type":"customer-stories","link":"https:\/\/www.veeva.com\/eu\/customer-stories\/events-at-rovi-a-key-building-block-of-hcp-engagement\/","title":{"rendered":"ROVI"},"content":{"rendered":"<p>\nHear ROVI discuss how events remain one of the most valuable channels for HCPs to engage with the industry.\n<\/p>\n<p>\n<a href=\"https:\/\/www.veeva.com\/eu\/resources\/how-technology-can-help-increase-the-value-and-cost-effectiveness-of-biopharma-events\/\">Find out how technology<\/a> can help increase the value and cost-effectiveness of biopharma events.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rovi&#8217;s expansion to new markets demanded that they move from their traditional approach to events to make them a cornerstone of HCP engagement, ensuring ease of execution and speed-to-market.<\/p>\n","protected":false},"featured_media":76979,"parent":0,"template":"","product-link-list":[1401,1402,1403,1437],"class_list":["post-77423","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","product-link-list-veeva-crm-suite","product-link-list-veeva-crm-approved-email","product-link-list-veeva-crm-engage","product-link-list-veeva-promomats"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/77423"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/customer-stories"}],"version-history":[{"count":1,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/77423\/revisions"}],"predecessor-version":[{"id":77424,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/77423\/revisions\/77424"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/76979"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=77423"}],"wp:term":[{"taxonomy":"product-link-list","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/product-link-list?post=77423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}