{"id":77457,"date":"2024-05-16T17:55:11","date_gmt":"2024-05-16T15:55:11","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=customer-stories&#038;p=77457"},"modified":"2026-05-20T16:06:45","modified_gmt":"2026-05-20T14:06:45","slug":"navigating-the-new-medical-affairs-landscape-data-impact-and-the-evolving-msl-role","status":"publish","type":"customer-stories","link":"https:\/\/www.veeva.com\/eu\/customer-stories\/navigating-the-new-medical-affairs-landscape-data-impact-and-the-evolving-msl-role\/","title":{"rendered":"Customer Story"},"content":{"rendered":"<p>\n In this episode of ³Ô¹Ï±¬ÁÏ\u2019s podcast series, <a href=\"https:\/\/www.veeva.com\/eu\/what-pharma-needs-next\/\">\u201cWhat Pharma Needs Next\u201d<\/a>, Christoph Bug, VP Global Medical at ³Ô¹Ï±¬ÁÏ, speaks to several industry experts about the ongoing transformation of medical affairs to become a more strategic, data-driven decision-making organization.\n<\/p>\n<p>\nLearn more about <a href=\"https:\/\/www.veeva.com\/eu\/medicalimpact\/\">measuring medical impact<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Christoph Bug, VP Global Medical, ³Ô¹Ï±¬ÁÏ, speaks to several industry experts about the ongoing transformation of medical affairs, including data, measuring impact, and the evolving role of the MSL.<\/p>\n","protected":false},"featured_media":75291,"parent":0,"template":"","product-link-list":[],"class_list":["post-77457","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/77457"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/customer-stories"}],"version-history":[{"count":0,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/77457\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/75291"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=77457"}],"wp:term":[{"taxonomy":"product-link-list","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/product-link-list?post=77457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}