{"id":78053,"date":"2024-06-28T20:50:35","date_gmt":"2024-06-28T18:50:35","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=customer-stories&#038;p=78053"},"modified":"2026-05-20T16:12:10","modified_gmt":"2026-05-20T14:12:10","slug":"shionogi-demystifying-an-omnichannel-model-for-high-impact-field-execution","status":"publish","type":"customer-stories","link":"https:\/\/www.veeva.com\/eu\/customer-stories\/shionogi-demystifying-an-omnichannel-model-for-high-impact-field-execution\/","title":{"rendered":"Shionogi"},"content":{"rendered":"<p>\nEighteen months ago, <a href=\"https:\/\/www.veeva.com\/eu\/resources\/new-veeva-pulse-findings-show-connected-engagement-creates-an-advantage-as-hcp-access-drops\/\">60% of HCPs were accessible<\/a> to biopharma \u2014 today, it sits at 45%. Biopharma needs a customer-centric, data-driven approach to maximize every interaction. Transforming the HCP engagement model is inevitable to achieve this, yet many are uncertain where to start. Watch this on-demand webinar to learn how Shionogi elevated its HCP engagement with an omnichannel commercial model to achieve:<\/p>\n<ul>\n<li>Commercial effectiveness with data-driven segmentation and targeting<\/li>\n<li>Global Governance with local flexibility<\/li>\n<li>An increase in rep productivity with smarter targeting<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Learn how Shionogi maximized HCP engagement with a data-driven omnichannel model.<\/p>\n","protected":false},"featured_media":66775,"parent":0,"template":"","product-link-list":[1413,1442],"class_list":["post-78053","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","product-link-list-veeva-data-cloud","product-link-list-veeva-rim"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/78053"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/customer-stories"}],"version-history":[{"count":1,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/78053\/revisions"}],"predecessor-version":[{"id":78054,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/78053\/revisions\/78054"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/66775"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=78053"}],"wp:term":[{"taxonomy":"product-link-list","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/product-link-list?post=78053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}