{"id":78433,"date":"2024-07-31T20:07:48","date_gmt":"2024-07-31T18:07:48","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=customer-stories&#038;p=78433"},"modified":"2026-05-20T16:16:30","modified_gmt":"2026-05-20T14:16:30","slug":"advanz-pharma-preparing-for-a-launch-pharmas-high-stakes-gamble","status":"publish","type":"customer-stories","link":"https:\/\/www.veeva.com\/eu\/customer-stories\/advanz-pharma-preparing-for-a-launch-pharmas-high-stakes-gamble\/","title":{"rendered":"ADVANZ PHARMA"},"content":{"rendered":"<p>\nFlorian Schnappauf interviews <a href=\"\/eu\/events\/commercial-summit-europe\/heroes\/\">³Ô¹Ï±¬ÁÏ 2023 Hero<\/a>, Andy Eeckhout of ADVANZ PHARMA about ensuring launch success. Andy explains how ADVANZ uses data to prepare for launches, scale across markets, and help MSLs quickly engage in detailed scientific discussions, especially for rare diseases.\n<\/p>\n<p>\nHear more from the <a href=\"\/eu\/what-pharma-needs-next\/\">What Pharma Needs Next<\/a> ³Ô¹Ï±¬ÁÏ podcast series.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Florian Schnappauf speaks to Andy Eeckhout of ADVANZ PHARMA about the ultimate challenge for pharma, ensuring launch success.<\/p>\n","protected":false},"featured_media":65838,"parent":0,"template":"","product-link-list":[1439,1442],"class_list":["post-78433","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","product-link-list-veeva-quality-cloud","product-link-list-veeva-rim"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Florian Schnappauf speaks to Andy Eeckhout of ADVANZ PHARMA about the ultimate challenge for pharma, ensuring launch success.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.veeva.com\/eu\/customer-stories\/advanz-pharma-preparing-for-a-launch-pharmas-high-stakes-gamble\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"³Ô¹Ï±¬ÁÏ Systems Europe\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"ADVANZ PHARMA: Preparing for a Launch: Pharma&#039;s High-Stakes Gamble | ³Ô¹Ï±¬ÁÏ Systems Europe\" \/>\n\t\t<meta property=\"og:description\" content=\"Florian Schnappauf speaks to Andy Eeckhout of ADVANZ PHARMA about the ultimate challenge for pharma, ensuring launch success.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.veeva.com\/eu\/customer-stories\/advanz-pharma-preparing-for-a-launch-pharmas-high-stakes-gamble\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2024\/07\/What-Pharma-Needs-Next-Episode-3_Linkedin-1200x630-1.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2024\/07\/What-Pharma-Needs-Next-Episode-3_Linkedin-1200x630-1.png\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2024-07-31T18:07:48+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-05-20T14:16:30+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"ADVANZ PHARMA: Preparing for a Launch: Pharma&#039;s High-Stakes Gamble | ³Ô¹Ï±¬ÁÏ Systems Europe\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Florian Schnappauf speaks to Andy Eeckhout of ADVANZ PHARMA about the ultimate challenge for pharma, ensuring launch success.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2026\/08\/web-default-featured-image-1200x630-2@2x.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/advanz-pharma-preparing-for-a-launch-pharmas-high-stakes-gamble\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.veeva.com\\\/eu\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/#listItem\",\"name\":\"C. 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