{"id":78628,"date":"2024-08-16T00:04:55","date_gmt":"2024-08-15T22:04:55","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=customer-stories&#038;p=78628"},"modified":"2026-05-20T16:15:23","modified_gmt":"2026-05-20T14:15:23","slug":"bayer-improving-customer-experience-with-unified-customer-data","status":"publish","type":"customer-stories","link":"https:\/\/www.veeva.com\/eu\/customer-stories\/bayer-improving-customer-experience-with-unified-customer-data\/","title":{"rendered":"Bayer"},"content":{"rendered":"<p>\nHear why Bayer chose to use OpenData globally to harmonize customer reference data to better serve their customers.\n<\/p>\n<p>\nLearn more about <a href=\"https:\/\/www.veeva.com\/eu\/products\/opendata\/\">OpenData<\/a> to improve customer engagements.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hear why Bayer chose to use OpenData globally to harmonize customer reference data to better serve their customers.<\/p>\n","protected":false},"featured_media":66773,"parent":0,"template":"","product-link-list":[1394,1395,1439,1442],"class_list":["post-78628","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","product-link-list-veeva-clinical-platform","product-link-list-veeva-commercial-cloud","product-link-list-veeva-quality-cloud","product-link-list-veeva-rim"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/78628"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/customer-stories"}],"version-history":[{"count":1,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/78628\/revisions"}],"predecessor-version":[{"id":94854,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/78628\/revisions\/94854"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/66773"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=78628"}],"wp:term":[{"taxonomy":"product-link-list","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/product-link-list?post=78628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}