³Ô¹Ï±¬ÁÏ Link Medical Insights<\/a>. McCorkle says that modernizing the insights process has increased efficiency and accuracy. \u201cWe can deliver an even stronger package to our internal customers, whether it\u2019s making suggestions on changes to strategy or reinforcing something we are already doing,\u201d she says. \u201cWe learn a lot from the data.\u201d\n<\/p>\nStandardized metadata across the organization<\/h3>\n
\nManual processes often lead to over-analysis of insights through topic tagging, creating overlapping tags and unclear trends. Link Medical Insights uses a combination of machine learning and human review to accurately tag and curate the data, quickly surfacing insights. Novo Nordisk simplified tagging and now focuses on five to seven strategic themes. By implementing more precise tags, the team has standardized the metadata and created one source of truth across the enterprise. This helps the team uncover patterns across geographies and TAs and surface those insights in a simple way that teams can understand and digest. All of this leads to accelerated action on those insights.\n<\/p>\n
Getting more out of data<\/h3>\n
\nFor Castro, it\u2019s about having a simplified but integrated process and connected data. \u201cLearning from holistic data helps us see the potential blind spots,\u201d she says. \u201cIf you’re looking for something specific in a certain data set, you may miss another data set or not ask the right question.\u201d\n<\/p>\n
\nMoving beyond burdensome data spreadsheets gives expert medical teams time and focus to query the data and be more curious about how they approach it. \u201cWe all risk asking too narrow a question or enriching our data through over-processing data collection,\u201d she says. “Using the appropriate technology enables you to step back and search for other signals that may be present.”\n<\/p>\n
Better data delivery to internal customers<\/h3>\n
\nLink Medical Insights provides full visibility of insights across the organization, which McCorkle believes enhances the medical team’s ability to deliver more learnings to colleagues. \u201cMedical affairs has richer discussions with our publications, clinical development, and med info teams, so we can decide what change needs to happen,\u201d she says. \u201cOur modern system allows us to share the data quickly, but also package and present it based on the interests of different stakeholders.\u201d\n<\/p>\n
Real-time analysis<\/h3>\n
\nHistorically, Novo Nordisk’s field directors approved every insight in the system to ensure completeness and appropriateness. Thanks to ongoing training and a modernized process, the team removed this step, allowing them to perform real-time analysis and speed up potential actions. \u201cIt means many hours back in a month,\u201d says McCorkle.\n<\/p>\n
\n\u201cMedical affairs now has richer discussions with our internal teams, so we can decide what change needs to happen.”
\n– Natalie McCorkle, Director, Medical Affairs, Liver Health Central, Novo Nordisk<\/span>\n<\/p><\/blockquote>\nSteps for successful modernization<\/h2>\n
\nMcCorkle attributes the smooth transition to modernizing their medical insights to three things. The first is to secure senior leadership endorsement and support<\/strong>. Novo Nordisk\u2019s leadership was onboard to modernize and continue to grow its insights process.\n<\/p>\n\nThe second is to involve key stakeholders early and often<\/strong>. Novo Nordisk brought a wide range of colleagues along the journey including MSLs, field directors, IT, legal, and compliance. \u201cIt\u2019s important for all stakeholders to understand how these changes will potentially impact them,\u201d says McCorkle. \u201cAsking for input and circling back with potential solutions helped make the change successful.\u201d\n<\/p>\n\nThe last is to cultivate advocacy and trust from champions<\/strong>. Novo Nordisk performed several head-to-head comparisons of its traditional tagging and ³Ô¹Ï±¬ÁÏ\u2019s automated tagging. \u201cAfter seeing it, living it, and believing it, we gained trust,\u201d says McCorkle. \u201cNow we’re able to have more precise tags that give us better data to take action on.\u201d Castro agrees and stresses that transparency and frequent communication is important when transitioning to a more modern system. \u201cKnow there’s going to be change, and that change is tough,\u201d she says. \u201cBe open to pressure and test the technology and be willing to come back and say it\u2019s better than what we are doing.\u201d\n<\/p>\nDriving impact on long-term strategy<\/h2>\n
\nWorking with ³Ô¹Ï±¬ÁÏ helped the medical affairs team at Novo Nordisk simplify their insights process, connect data across the enterprise to surface patterns faster, and ultimately perform real-time analysis. With this new system in place, McCorkle and Castro look forward to how it will continue to benefit their organization.\n<\/p>\n
\n\u201cFaster and easier access to insights can help drive strategy changes that impact our teams, patients, and HCPs,\u201d says McCorkle. \u201cThe impact on our patients will be even more tangible now.\u201d Castro hopes that quicker access to data will help get the team back to the essence of what medical affairs does best. \u201cYou can get buried under hundreds and thousands of insights and the process,\u201d says Castro. \u201cI\u2019m excited about our medical affairs professionals\u2019 freedom to return to their scientific curiosity and expertise\u201d\n<\/p>\n
To learn more, visit Link Medical Insights<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Establishing a strong medical insights culture that powers organizational learning.<\/p>\n","protected":false},"featured_media":92398,"parent":0,"template":"","product-link-list":[1401,1418,1424,1427,1439,1442],"class_list":["post-78654","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","product-link-list-veeva-crm-suite","product-link-list-veeva-etmf","product-link-list-link-key-people","product-link-list-veeva-medcomms","product-link-list-veeva-quality-cloud","product-link-list-veeva-rim"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/78654"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/customer-stories"}],"version-history":[{"count":1,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/78654\/revisions"}],"predecessor-version":[{"id":78655,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/78654\/revisions\/78655"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/92398"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=78654"}],"wp:term":[{"taxonomy":"product-link-list","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/product-link-list?post=78654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}