\nFollowing a significant personnel shift, an emerging biotech faced changes to its medical, legal, and regulatory (MLR) team that slowed approvals considerably. \u201cWe experienced a major uptick in comments, and the time we spent in review and approval cycles increased notably,\u201d says the biotech\u2019s senior marketing director.\n<\/p>\n
\nAdditionally, new legal review processes required that all derivative materials be tagged and linked to references, a departure from the biotech\u2019s practice of tagging only core materials. \u201cThis new requirement was daunting and created concerns about the additional agency time, effort, and budget required,\u201d says the senior director. \u201cWe needed a system that could automatically tag, link references, and approve claims.\u201d Implementing claims and automating these processes with ³Ô¹Ï±¬ÁÏ PromoMats<\/a> emerged as the answer to these pain points.\n<\/p>\n \nTo gain internal buy-in, the senior director put together a case for claims management, demonstrating how it could improve compliance while saving time and money. \u201cRather than continue to pay agencies for extra hours spent tagging and linking materials, I proposed that we refocus our spending on claims enablement instead,\u201d says the senior director. \u201cImplementing a system that could reduce time and budget from agencies, heighten compliance, and shorten review and approval cycles was a no-brainer.\u201d\n<\/p>\nInvolving stakeholders early<\/h2>\n