  {"id":81295,"date":"2024-12-18T19:51:40","date_gmt":"2024-12-18T18:51:40","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=customer-stories&#038;p=81295"},"modified":"2026-05-20T16:40:11","modified_gmt":"2026-05-20T14:40:11","slug":"essential-pharma-supporting-high-growth-by-synchronizing-sales-and-marketing","status":"publish","type":"customer-stories","link":"https:\/\/www.veeva.com\/eu\/customer-stories\/essential-pharma-supporting-high-growth-by-synchronizing-sales-and-marketing\/","title":{"rendered":"Essential Pharma"},"content":{"rendered":"<p>\nAs a specialty pharma facing a period of high growth and multiple launches, Essential Pharma is looking for a new way to ensure tighter collaboration between their teams during the commercialization process. Mike Josey, commercial director, shares some of his latest thinking on a potential solution.\n<\/p>\n<p>\nFind out more about how <a href=\"https:\/\/www.veeva.com\/eu\/products\/crm-suite\/campaign-manager\/\">Vault CRM Campaign Manager<\/a> helps improve visibility and coordination across your marketing and sales teams.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hear more about how Essential Pharma is taking a novel approach to managing its launches with a platform that coordinates its sales and marketing teams. <\/p>\n","protected":false},"featured_media":81339,"parent":0,"template":"","product-link-list":[1430,1432,1437,1438,1440,1457],"class_list":["post-81295","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","product-link-list-veeva-network-mdm","product-link-list-veeva-opendata-clinical","product-link-list-veeva-promomats","product-link-list-veeva-qms","product-link-list-veeva-qualitydocs","product-link-list-veeva-vault-crm"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/81295"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/customer-stories"}],"version-history":[{"count":1,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/81295\/revisions"}],"predecessor-version":[{"id":83990,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/81295\/revisions\/83990"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/81339"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=81295"}],"wp:term":[{"taxonomy":"product-link-list","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/product-link-list?post=81295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}