{"id":81452,"date":"2025-01-06T20:08:08","date_gmt":"2025-01-06T19:08:08","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=customer-stories&p=81452"},"modified":"2026-05-20T16:41:37","modified_gmt":"2026-05-20T14:41:37","slug":"bayer-an-enterprise-approach-to-kol-insights","status":"publish","type":"customer-stories","link":"https:\/\/www.veeva.com\/eu\/customer-stories\/bayer-an-enterprise-approach-to-kol-insights\/","title":{"rendered":"Bayer"},"content":{"rendered":"

\nAndreas Gerloff shares learnings from Bayer’s rollout of Link Key People across medical and commercial teams. Hear how they are using Link data to gain a 360-degree understanding of their customers and improve engagements.\n<\/p>\n

\nHear from other companies<\/a> using the Link family of products.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Hear how Bayer AG is using Link Key People to deepen customer understanding for its medical and commercial teams.<\/p>\n","protected":false},"featured_media":66773,"parent":0,"template":"","product-link-list":[1394,1395,1432,1439,1442,1457],"class_list":["post-81452","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","product-link-list-veeva-clinical-platform","product-link-list-veeva-commercial-cloud","product-link-list-veeva-opendata-clinical","product-link-list-veeva-quality-cloud","product-link-list-veeva-rim","product-link-list-veeva-vault-crm"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/81452"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/customer-stories"}],"version-history":[{"count":1,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/81452\/revisions"}],"predecessor-version":[{"id":85297,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/81452\/revisions\/85297"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/66773"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=81452"}],"wp:term":[{"taxonomy":"product-link-list","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/product-link-list?post=81452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}