{"id":81900,"date":"2025-01-29T23:34:05","date_gmt":"2025-01-29T22:34:05","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=customer-stories&#038;p=81900"},"modified":"2026-05-20T16:53:48","modified_gmt":"2026-05-20T14:53:48","slug":"bayer-driving-insights-and-efficiencies-with-a-global-data-model","status":"publish","type":"customer-stories","link":"https:\/\/www.veeva.com\/eu\/customer-stories\/bayer-driving-insights-and-efficiencies-with-a-global-data-model\/","title":{"rendered":"Bayer"},"content":{"rendered":"<p>\n2024 <a href=\"https:\/\/www.veeva.com\/eu\/events\/commercial-summit-europe\/heroes\/\">³Ô¹Ï±¬ÁÏ Hero<\/a>, Stefan Schmidt, shares how Bayer AG is harnessing insights and eliminating data friction by globally harmonizing data across 40+ markets.\n<\/p>\n<p>\nHear from Bayer&#8217;s Senior Vice President &#8211; CIO on how <a href=\"https:\/\/www.veeva.com\/eu\/customer-stories\/bayer-improving-customer-experience-with-unified-customer-data\/\">unified customer data<\/a> is improving customer experience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hear how Bayer AG is harnessing insights and eliminating data friction by globally harmonizing data across 40+ markets. <\/p>\n","protected":false},"featured_media":66773,"parent":0,"template":"","product-link-list":[1394,1395,1422,1439,1442],"class_list":["post-81900","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","product-link-list-veeva-clinical-platform","product-link-list-veeva-commercial-cloud","product-link-list-veeva-link","product-link-list-veeva-quality-cloud","product-link-list-veeva-rim"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/81900"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/customer-stories"}],"version-history":[{"count":1,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/81900\/revisions"}],"predecessor-version":[{"id":94874,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/81900\/revisions\/94874"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/66773"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=81900"}],"wp:term":[{"taxonomy":"product-link-list","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/product-link-list?post=81900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}