{"id":82033,"date":"2025-02-06T19:34:43","date_gmt":"2025-02-06T18:34:43","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=customer-stories&#038;p=82033"},"modified":"2026-06-26T09:58:02","modified_gmt":"2026-06-26T07:58:02","slug":"gsk-leveraging-genai-in-commercial-content-to-improve-mlr-review","status":"publish","type":"customer-stories","link":"https:\/\/www.veeva.com\/eu\/customer-stories\/gsk-leveraging-genai-in-commercial-content-to-improve-mlr-review\/","title":{"rendered":"GSK"},"content":{"rendered":"<p>\nHear Dr. Samin Saeed at GSK discuss the medical affairs evolution, the explosion of GenAI in the industry and the specific use cases where it can be the most impactful.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hear how Dr. Samin Saeed at GSK is identifying new opportunities to improve the content supply chain and MLR with GenAI.<\/p>\n","protected":false},"featured_media":62566,"parent":0,"template":"","product-link-list":[1394,1395,1413,1427,1439,1442],"class_list":["post-82033","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","product-link-list-veeva-clinical-platform","product-link-list-veeva-commercial-cloud","product-link-list-veeva-data-cloud","product-link-list-veeva-medcomms","product-link-list-veeva-quality-cloud","product-link-list-veeva-rim"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/82033"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/customer-stories"}],"version-history":[{"count":2,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/82033\/revisions"}],"predecessor-version":[{"id":94873,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/82033\/revisions\/94873"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/62566"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=82033"}],"wp:term":[{"taxonomy":"product-link-list","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/product-link-list?post=82033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}