{"id":84882,"date":"2025-06-04T00:01:18","date_gmt":"2025-06-03T22:01:18","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=customer-stories&#038;p=84882"},"modified":"2026-05-20T16:59:57","modified_gmt":"2026-05-20T14:59:57","slug":"genentech-turning-content-into-memorable-customer-experiences","status":"publish","type":"customer-stories","link":"https:\/\/www.veeva.com\/eu\/customer-stories\/genentech-turning-content-into-memorable-customer-experiences\/","title":{"rendered":"Genentech"},"content":{"rendered":"<p>\n<strong>Host:<\/strong> Florian Schnappauf, Vice President, Enterprise Commercial Strategy, Europe, ³Ô¹Ï±¬ÁÏ <br \/>                                                <strong>Guests:<\/strong> Erica Taylor, Vice President and Chief Marketing Officer and Oz Demir, Head of Digital Marketing, Genentech<\/p>\n<p>\nHow does great content become memorable customer experiences in life sciences?<\/p>\n<p>Erica Taylor and Oz Demir of Genentech share their recent experiences of spearheading marketing transformation, including success factors as you get started and how to think about behavioral change. They explain the novel ways their teams are using data and automation to deliver on business goals to quickly scale personalized content for customers.\n<\/p>\n<p>\nHear more from the <a href=\"\/eu\/what-pharma-needs-next\/\">What Pharma Needs Next<\/a>, ³Ô¹Ï±¬ÁÏ podcast series.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this What Pharma Needs Next episode, Genentech shares insights on how to spearhead marketing transformation successfully in life sciences, measure success, and think about behavioral change. <\/p>\n","protected":false},"featured_media":62457,"parent":0,"template":"","product-link-list":[1395,1405,1414,1422],"class_list":["post-84882","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","product-link-list-veeva-commercial-cloud","product-link-list-veeva-marketing-analytics","product-link-list-veeva-development-cloud","product-link-list-veeva-link"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"In this What Pharma Needs Next episode, Genentech shares insights on how to spearhead marketing transformation successfully in life sciences, measure success, and think about behavioral change.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.veeva.com\/eu\/customer-stories\/genentech-turning-content-into-memorable-customer-experiences\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"³Ô¹Ï±¬ÁÏ Systems Europe\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Genentech: Turning Content into Memorable Customer Experiences | ³Ô¹Ï±¬ÁÏ Systems Europe\" \/>\n\t\t<meta property=\"og:description\" content=\"In this What Pharma Needs Next episode, Genentech shares insights on how to spearhead marketing transformation successfully in life sciences, measure success, and think about behavioral change.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.veeva.com\/eu\/customer-stories\/genentech-turning-content-into-memorable-customer-experiences\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2025\/06\/S1E5-resource-tile_340x240@2x.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2025\/06\/S1E5-resource-tile_340x240@2x.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"680\" \/>\n\t\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2025-06-03T22:01:18+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-05-20T14:59:57+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Genentech: Turning Content into Memorable Customer Experiences | ³Ô¹Ï±¬ÁÏ Systems Europe\" \/>\n\t\t<meta name=\"twitter:description\" content=\"In this What Pharma Needs Next episode, Genentech shares insights on how to spearhead marketing transformation successfully in life sciences, measure success, and think about behavioral change.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2025\/06\/S1E5-resource-tile_340x240@2x.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/genentech-turning-content-into-memorable-customer-experiences\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.veeva.com\\\/eu\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/#listItem\",\"name\":\"C. 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