{"id":84882,"date":"2025-06-04T00:01:18","date_gmt":"2025-06-03T22:01:18","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=customer-stories&#038;p=84882"},"modified":"2026-05-20T16:59:57","modified_gmt":"2026-05-20T14:59:57","slug":"genentech-turning-content-into-memorable-customer-experiences","status":"publish","type":"customer-stories","link":"https:\/\/www.veeva.com\/eu\/customer-stories\/genentech-turning-content-into-memorable-customer-experiences\/","title":{"rendered":"Genentech"},"content":{"rendered":"<p>\n<strong>Host:<\/strong> Florian Schnappauf, Vice President, Enterprise Commercial Strategy, Europe, ³Ô¹Ï±¬ÁÏ <br \/>                                                <strong>Guests:<\/strong> Erica Taylor, Vice President and Chief Marketing Officer and Oz Demir, Head of Digital Marketing, Genentech<\/p>\n<p>\nHow does great content become memorable customer experiences in life sciences?<\/p>\n<p>Erica Taylor and Oz Demir of Genentech share their recent experiences of spearheading marketing transformation, including success factors as you get started and how to think about behavioral change. They explain the novel ways their teams are using data and automation to deliver on business goals to quickly scale personalized content for customers.\n<\/p>\n<p>\nHear more from the <a href=\"\/eu\/what-pharma-needs-next\/\">What Pharma Needs Next<\/a>, ³Ô¹Ï±¬ÁÏ podcast series.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this What Pharma Needs Next episode, Genentech shares insights on how to spearhead marketing transformation successfully in life sciences, measure success, and think about behavioral change. <\/p>\n","protected":false},"featured_media":62457,"parent":0,"template":"","product-link-list":[1395,1405,1414,1422],"class_list":["post-84882","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","product-link-list-veeva-commercial-cloud","product-link-list-veeva-marketing-analytics","product-link-list-veeva-development-cloud","product-link-list-veeva-link"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/84882"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/customer-stories"}],"version-history":[{"count":0,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/84882\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/62457"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=84882"}],"wp:term":[{"taxonomy":"product-link-list","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/product-link-list?post=84882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}