{"id":85682,"date":"2025-07-09T00:57:54","date_gmt":"2025-07-08T22:57:54","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=customer-stories&#038;p=85682"},"modified":"2026-06-17T01:20:53","modified_gmt":"2026-06-16T23:20:53","slug":"ucb-takeda-improving-the-customer-experience-through-medical-commercial-collaboration","status":"publish","type":"customer-stories","link":"https:\/\/www.veeva.com\/eu\/customer-stories\/ucb-takeda-improving-the-customer-experience-through-medical-commercial-collaboration\/","title":{"rendered":"UCB &#038; Takeda"},"content":{"rendered":"<p>\nWhat does real cross-functional alignment look like, and why does it matter? In this episode, Christoph Bug (³Ô¹Ï±¬ÁÏ) sits down with Pascal Vande Gucht (UCB) and Georgios Tramountanis (Takeda) to explore how collaboration across medical, commercial, and clinical functions improves launches, streamlines HCP engagement, and drives better patient outcomes. From GenAI to change management, they share practical strategies and lessons learned.\n<\/p>\n<p>\nHear more from the <a href=\"https:\/\/www.veeva.com\/eu\/what-pharma-needs-next\/\">What Pharma Needs Next<\/a>, ³Ô¹Ï±¬ÁÏ podcast series.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> The Power of Alignment: Improving the Customer Experience through Medical-Commercial Collaboration<\/p>\n","protected":false},"featured_media":75291,"parent":0,"template":"","product-link-list":[1395,1413,1414,1439],"class_list":["post-85682","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","product-link-list-veeva-commercial-cloud","product-link-list-veeva-data-cloud","product-link-list-veeva-development-cloud","product-link-list-veeva-quality-cloud"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/85682"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/customer-stories"}],"version-history":[{"count":2,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/85682\/revisions"}],"predecessor-version":[{"id":87860,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/85682\/revisions\/87860"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/75291"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=85682"}],"wp:term":[{"taxonomy":"product-link-list","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/product-link-list?post=85682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}