{"id":86530,"date":"2025-08-11T19:54:58","date_gmt":"2025-08-11T17:54:58","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=customer-stories&#038;p=86530"},"modified":"2026-08-20T16:49:18","modified_gmt":"2026-08-20T14:49:18","slug":"boehringer-ingelheim-driving-value-through-personalized-scientific-exchange","status":"publish","type":"customer-stories","link":"https:\/\/www.veeva.com\/eu\/customer-stories\/boehringer-ingelheim-driving-value-through-personalized-scientific-exchange\/","title":{"rendered":"Boehringer Ingelheim"},"content":{"rendered":"<p>\nTo succeed in a rapidly evolving healthcare landscape, Medical Affairs must remain a valuable, unbiased scientific partner to HCPs while working to deliver personalized, omnichannel engagement. Jamie DeMaria, Global Head, Medical Affairs Excellence, Bohringer Ingelheim shares how this strategic evolution will enable medical to maintain vital access to key opinion leaders to effectively communicate complex scientific information and ultimately benefit patient care.\n<\/p>\n<p>Read the <a href=\"\/eu\/resources\/2025-kol-satisfaction-report\/\">2025 KOL Satisfaction Report<\/a> to learn more about what KOLs want.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jamie DeMaria from Bohringer Ingelheim enables medical to maintain access to key opinion leaders to effectively communicate complex scientific information.<\/p>\n","protected":false},"featured_media":77368,"parent":0,"template":"","product-link-list":[1394,1395,1439,1442],"class_list":["post-86530","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","product-link-list-veeva-clinical-platform","product-link-list-veeva-commercial-cloud","product-link-list-veeva-quality-cloud","product-link-list-veeva-rim"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Jamie DeMaria from Bohringer Ingelheim enables medical to maintain access to key opinion leaders to effectively communicate complex scientific information.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.veeva.com\/eu\/customer-stories\/boehringer-ingelheim-driving-value-through-personalized-scientific-exchange\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"³Ô¹Ï±¬ÁÏ Systems Europe\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Boehringer Ingelheim: Personalized Scientific Exchange Value | ³Ô¹Ï±¬ÁÏ Systems Europe\" \/>\n\t\t<meta property=\"og:description\" content=\"Jamie DeMaria from Bohringer Ingelheim enables medical to maintain access to key opinion leaders to effectively communicate complex scientific information.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.veeva.com\/eu\/customer-stories\/boehringer-ingelheim-driving-value-through-personalized-scientific-exchange\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2025\/08\/resource-tile-340x240-BI-Medical-Affairs-Strategic-Role@2x.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2025\/08\/resource-tile-340x240-BI-Medical-Affairs-Strategic-Role@2x.png\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2025-08-11T17:54:58+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-08-20T14:49:18+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Boehringer Ingelheim: Personalized Scientific Exchange Value | ³Ô¹Ï±¬ÁÏ Systems Europe\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Jamie DeMaria from Bohringer Ingelheim enables medical to maintain access to key opinion leaders to effectively communicate complex scientific information.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2025\/08\/resource-tile-340x240-BI-Medical-Affairs-Strategic-Role@2x.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/boehringer-ingelheim-driving-value-through-personalized-scientific-exchange\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.veeva.com\\\/eu\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/#listItem\",\"name\":\"C. 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