{"id":86825,"date":"2025-08-21T20:52:33","date_gmt":"2025-08-21T18:52:33","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=customer-stories&#038;p=86825"},"modified":"2026-03-11T21:54:21","modified_gmt":"2026-03-11T20:54:21","slug":"driving-commercial-excellence-with-opendata-and-network-mdm","status":"publish","type":"customer-stories","link":"https:\/\/www.veeva.com\/eu\/customer-stories\/driving-commercial-excellence-with-opendata-and-network-mdm\/","title":{"rendered":"Boehringer Ingelheim"},"content":{"rendered":"<p>\nBoehringer Ingelheim\u2019s legacy MDM integration disrupted the flow of reference data into CRM\u2014leading to delays, data issues, and downtime. Michael Dest, senior associate director, data governance, shares how building a connected foundation with ³Ô¹Ï±¬ÁÏ OpenData and ³Ô¹Ï±¬ÁÏ Network simplified operations, improved data quality, and helped the field move with greater speed and confidence.\n<\/p>\n<p>\nLearn more about <a href=\"\/eu\/products\/opendata\/\">³Ô¹Ï±¬ÁÏ OpenData<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Boehringer Ingelheim: Driving Commercial Excellence with OpenData and Network MDM<\/p>\n","protected":false},"featured_media":77368,"parent":0,"template":"","product-link-list":[],"class_list":["post-86825","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/86825"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/customer-stories"}],"version-history":[{"count":1,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/86825\/revisions"}],"predecessor-version":[{"id":95148,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/86825\/revisions\/95148"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/77368"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=86825"}],"wp:term":[{"taxonomy":"product-link-list","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/product-link-list?post=86825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}