{"id":87544,"date":"2025-09-10T23:16:25","date_gmt":"2025-09-10T21:16:25","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=customer-stories&#038;p=87544"},"modified":"2026-04-21T11:58:14","modified_gmt":"2026-04-21T09:58:14","slug":"how-connected-data-unlocks-value-across-commercial-planning-and-execution","status":"publish","type":"customer-stories","link":"https:\/\/www.veeva.com\/eu\/customer-stories\/how-connected-data-unlocks-value-across-commercial-planning-and-execution\/","title":{"rendered":"Sobi"},"content":{"rendered":"<p>\nIvan Cadiente, Senior Director, Field and Data Operations at Sobi, shares how connected data unlocks value at every stage\u2014from accelerating launch planning to empowering field teams and enabling AI. Discover how a connected data foundation helps commercial teams plan with confidence, move faster, and engage smarter.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how connected data unlocks value at every stage\u2014from accelerating launch planning to empowering field teams and enabling AI. <\/p>\n","protected":false},"featured_media":62744,"parent":0,"template":"","product-link-list":[],"class_list":["post-87544","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Learn how connected data unlocks value at every stage\u2014from accelerating launch planning to empowering field teams and enabling AI.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.veeva.com\/eu\/customer-stories\/how-connected-data-unlocks-value-across-commercial-planning-and-execution\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"³Ô¹Ï±¬ÁÏ Systems Europe\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Connected Data for Commercial Planning and Execution | ³Ô¹Ï±¬ÁÏ Systems Europe\" \/>\n\t\t<meta property=\"og:description\" content=\"Learn how connected data unlocks value at every stage\u2014from accelerating launch planning to empowering field teams and enabling AI.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.veeva.com\/eu\/customer-stories\/how-connected-data-unlocks-value-across-commercial-planning-and-execution\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2025\/09\/Resource-Video-Logo-Tile-Ivan-Cadiente-Brian-Mahoney-Sobi-340x240@2x.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2025\/09\/Resource-Video-Logo-Tile-Ivan-Cadiente-Brian-Mahoney-Sobi-340x240@2x.png\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2025-09-10T21:16:25+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-04-21T09:58:14+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Connected Data for Commercial Planning and Execution | ³Ô¹Ï±¬ÁÏ Systems Europe\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Learn how connected data unlocks value at every stage\u2014from accelerating launch planning to empowering field teams and enabling AI.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2025\/09\/Resource-Video-Logo-Tile-Ivan-Cadiente-Brian-Mahoney-Sobi-340x240@2x.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/how-connected-data-unlocks-value-across-commercial-planning-and-execution\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.veeva.com\\\/eu\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/#listItem\",\"name\":\"C. 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