{"id":87544,"date":"2025-09-10T23:16:25","date_gmt":"2025-09-10T21:16:25","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=customer-stories&#038;p=87544"},"modified":"2026-04-21T11:58:14","modified_gmt":"2026-04-21T09:58:14","slug":"how-connected-data-unlocks-value-across-commercial-planning-and-execution","status":"publish","type":"customer-stories","link":"https:\/\/www.veeva.com\/eu\/customer-stories\/how-connected-data-unlocks-value-across-commercial-planning-and-execution\/","title":{"rendered":"Sobi"},"content":{"rendered":"<p>\nIvan Cadiente, Senior Director, Field and Data Operations at Sobi, shares how connected data unlocks value at every stage\u2014from accelerating launch planning to empowering field teams and enabling AI. Discover how a connected data foundation helps commercial teams plan with confidence, move faster, and engage smarter.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how connected data unlocks value at every stage\u2014from accelerating launch planning to empowering field teams and enabling AI. <\/p>\n","protected":false},"featured_media":62744,"parent":0,"template":"","product-link-list":[],"class_list":["post-87544","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/87544"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/customer-stories"}],"version-history":[{"count":0,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/87544\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/62744"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=87544"}],"wp:term":[{"taxonomy":"product-link-list","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/product-link-list?post=87544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}