{"id":88425,"date":"2025-10-06T19:03:32","date_gmt":"2025-10-06T17:03:32","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=customer-stories&#038;p=88425"},"modified":"2026-03-02T10:23:48","modified_gmt":"2026-03-02T09:23:48","slug":"boehringer-ingelheims-journey-to-more-effective-key-account-management","status":"publish","type":"customer-stories","link":"https:\/\/www.veeva.com\/eu\/customer-stories\/boehringer-ingelheims-journey-to-more-effective-key-account-management\/","title":{"rendered":"Boehringer Ingelheim"},"content":{"rendered":"<p>\nBoehringer Ingelheim leverages <a href=\"\/eu\/products\/veeva-link\/key-accounts\/\">Link Key Accounts<\/a> to drive efficiencies and effectiveness when identifying key decision makers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how Boehringer Ingelheim leverages Link Key Accounts to drive engagement with customers.<\/p>\n","protected":false},"featured_media":77368,"parent":0,"template":"","product-link-list":[],"class_list":["post-88425","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/88425"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/customer-stories"}],"version-history":[{"count":0,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/88425\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/77368"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=88425"}],"wp:term":[{"taxonomy":"product-link-list","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/product-link-list?post=88425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}