  {"id":88475,"date":"2025-10-07T22:30:12","date_gmt":"2025-10-07T20:30:12","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=customer-stories&#038;p=88475"},"modified":"2026-03-02T10:23:18","modified_gmt":"2026-03-02T09:23:18","slug":"bi-salix-scaling-content-strategy-for-personalized-engagement","status":"publish","type":"customer-stories","link":"https:\/\/www.veeva.com\/eu\/customer-stories\/bi-salix-scaling-content-strategy-for-personalized-engagement\/","title":{"rendered":"Boehringer Ingelheim and Salix"},"content":{"rendered":"<p>\nLearn how cross-functional collaboration, change management, and AI-powered content will improve the customer experience and deliver better patient outcomes.<\/p>\n<p>Learn more about <a href=\"\/eu\/products\/veeva-promomats\/\">³Ô¹Ï±¬ÁÏ PromoMats<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how cross-functional collaboration, change management, and AI-powered content will improve the customer experience and deliver better patient outcomes.<\/p>\n","protected":false},"featured_media":62457,"parent":0,"template":"","product-link-list":[],"class_list":["post-88475","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/88475"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/customer-stories"}],"version-history":[{"count":0,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/88475\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/62457"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=88475"}],"wp:term":[{"taxonomy":"product-link-list","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/product-link-list?post=88475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}