{"id":88719,"date":"2025-10-14T00:47:22","date_gmt":"2025-10-13T22:47:22","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=customer-stories&#038;p=88719"},"modified":"2026-02-02T16:18:25","modified_gmt":"2026-02-02T15:18:25","slug":"medical-impact-measuring-the-quality-of-relationships","status":"publish","type":"customer-stories","link":"https:\/\/www.veeva.com\/eu\/customer-stories\/medical-impact-measuring-the-quality-of-relationships\/","title":{"rendered":"Bristol Myers Squibb"},"content":{"rendered":"<p>\nRob Kersting, Global Head, Medical Engagement Excellence, Bristol Myers Squibb discusses impact metrics around the quality of relationships and areas for medical affairs to focus on to help get to a common standard.\n<\/p>\n<p>\nRead the whitepaper to learn more about <a href=\"\/eu\/resources\/measuring-the-impact-of-medical-affairs-assessing-and-measuring-valuable-relationships\/\">assessing and measuring valuable relationships<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rob Kersting discusses impact metrics around the quality of relationships and areas for medical affairs to focus on to help get to a common standard.<\/p>\n","protected":false},"featured_media":75291,"parent":0,"template":"","product-link-list":[],"class_list":["post-88719","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/88719"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/customer-stories"}],"version-history":[{"count":0,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/88719\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/75291"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=88719"}],"wp:term":[{"taxonomy":"product-link-list","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/product-link-list?post=88719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}