{"id":93915,"date":"2026-02-06T19:54:33","date_gmt":"2026-02-06T18:54:33","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=customer-stories&p=93915"},"modified":"2026-02-11T18:46:35","modified_gmt":"2026-02-11T17:46:35","slug":"idorsia-orchestrating-sales-and-marketing-with-campaign-manager","status":"publish","type":"customer-stories","link":"https:\/\/www.veeva.com\/eu\/customer-stories\/idorsia-orchestrating-sales-and-marketing-with-campaign-manager\/","title":{"rendered":"Idorsia"},"content":{"rendered":"

\nHear from 2022 ³Ô¹Ï±¬ÁÏ Hero<\/a><\/strong>, Baptiste Omont as he discusses how Idorsia recently integrated Campaign Manager into its Vault CRM ecosystem to support the company’s go-to-market strategy by orchestrating sales and marketing and expanding reach across new channels.\n<\/p>\n

Coordinating sales and marketing<\/h2>\n

\nAs its field teams became well-established, Idorsia’s primary challenge was achieving faster execution and broader reach by connecting sales and marketing activities. Speed was crucial: the business required new leads to be actioned within 48 to 72 hours, moving beyond slower, siloed processes.\n<\/p>\n

Campaign orchestration<\/h2>\n

\nIdorsia selected Campaign Manager for its seamless integration into its existing ³Ô¹Ï±¬ÁÏ ecosystem, enabling faster implementation. With Idorsia’s field force at the center of commercial presence and execution, the solution’s core value is to strengthen and amplify the message through different channels and to provide the right information to field teams quickly and directly.\n<\/p>\n

\nCampaign Manager provided Idorsia with immediate business value by accelerating lead execution and empowering its field force with marketing insights. The partnership with ³Ô¹Ï±¬ÁÏ ensures Idorsia is technologically ready for market expansion and any future shifts in its marketing strategy.\n<\/p>\n

\nTo learn more about Campaign Manager, watch the demo<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Idorsia: Orchestrating Sales and Marketing with Campaign Manager<\/p>\n","protected":false},"featured_media":62603,"parent":0,"template":"","product-link-list":[1394,1395,1413,1427,1457,1458],"class_list":["post-93915","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","product-link-list-veeva-clinical-platform","product-link-list-veeva-commercial-cloud","product-link-list-veeva-data-cloud","product-link-list-veeva-medcomms","product-link-list-veeva-vault-crm","product-link-list-veeva-vault-align"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t