{"id":93990,"date":"2026-02-11T01:19:13","date_gmt":"2026-02-11T00:19:13","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=customer-stories&#038;p=93990"},"modified":"2026-02-24T22:26:19","modified_gmt":"2026-02-24T21:26:19","slug":"ucbs-shift-toward-smarter-oversight-from-fully-outsourced-to-cro-agnostic","status":"publish","type":"customer-stories","link":"https:\/\/www.veeva.com\/eu\/customer-stories\/ucbs-shift-toward-smarter-oversight-from-fully-outsourced-to-cro-agnostic\/","title":{"rendered":"UCB"},"content":{"rendered":"<p>\nAt the Clinical Oversight Forum in Copenhagen, leaders from UCB and ³Ô¹Ï±¬ÁÏ shared real-world lessons from UCB\u2019s iHome journey, and why a hybrid, CRO-agnostic approach can deliver greater flexibility, transparency, and value for patients\u2014especially in rare disease trials.\n<\/p>\n<p>\n<strong>Discover:<\/strong><\/p>\n<ul>\n<li>The limitations of fully outsourced studies that pushed UCB to rethink oversight and operating models (<a href=\"https:\/\/www.veeva.com\/eu\/customer-stories\/ucbs-shift-toward-smarter-oversight-from-fully-outsourced-to-cro-agnostic\/?wvideo=f0fq5a9dl2&#038;wtime=27s\">00:27<\/a>)<\/li>\n<li>How becoming CRO-agnostic created flexibility across processes, people, and platforms (<a href=\"https:\/\/www.veeva.com\/eu\/customer-stories\/ucbs-shift-toward-smarter-oversight-from-fully-outsourced-to-cro-agnostic\/?wvideo=f0fq5a9dl2&#038;wtime=1m54s\">01:54<\/a>)<\/li>\n<li>Why rare disease trials accelerated the move toward in-house study management and deeper site engagement (<a href=\"https:\/\/www.veeva.com\/eu\/customer-stories\/ucbs-shift-toward-smarter-oversight-from-fully-outsourced-to-cro-agnostic\/?wvideo=f0fq5a9dl2&#038;wtime=2m8s\">02:08<\/a>)<\/li>\n<li>The biggest challenges in transitioning from hybrid models to a fully internalized operating model\u2014and how UCB navigated them (<a href=\"https:\/\/www.veeva.com\/eu\/customer-stories\/ucbs-shift-toward-smarter-oversight-from-fully-outsourced-to-cro-agnostic\/?wvideo=f0fq5a9dl2&#038;wtime=4m6s\">04:08<\/a>)<\/li>\n<li>Why R3 oversight isn\u2019t \u201cplug and play,\u201d and how sponsors can turn regulation into an opportunity for smarter outsourcing (<a href=\"https:\/\/www.veeva.com\/eu\/customer-stories\/ucbs-shift-toward-smarter-oversight-from-fully-outsourced-to-cro-agnostic\/?wvideo=f0fq5a9dl2&#038;wtime=9m30s\">09:30<\/a>)<\/li>\n<li>Practical change-management insights for sponsors considering new oversight models (<a href=\"https:\/\/www.veeva.com\/eu\/customer-stories\/ucbs-shift-toward-smarter-oversight-from-fully-outsourced-to-cro-agnostic\/?wvideo=f0fq5a9dl2&#038;wtime=11m46s\">11:46<\/a>)<\/li>\n<\/ul>\n<p>\nLearn more about oversight and collaboration at ³Ô¹Ï±¬ÁÏ R&#038;D and Quality Summit, Copenhagen, 28-29 May, 2026. <a href=\"https:\/\/www.veeva.com\/eu\/events\/rd-summit\/register\/\" target=\"_blank\" rel=\"noreferrer noopener\">Register now<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A look at how UCB is balancing ICH E6 (R3) oversight, outsourcing, and site engagement through its CRO-agnostic iHome model to enable smarter collaboration.<\/p>\n","protected":false},"featured_media":62775,"parent":0,"template":"","product-link-list":[],"class_list":["post-93990","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/93990"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/customer-stories"}],"version-history":[{"count":1,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/93990\/revisions"}],"predecessor-version":[{"id":94655,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/93990\/revisions\/94655"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/62775"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=93990"}],"wp:term":[{"taxonomy":"product-link-list","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/product-link-list?post=93990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}