Implementation guided by field experience<\/h2>\n
\nFor the biotech, success with X-Pages began with a focus on field experience. The associate director grounded the project in a deep understanding of field processes to ensure technology would enhance the day-to-day of a sales professional. \u201cIt’s critically important in a project like this to start with core stakeholder processes, then allow the technology you implement to wrap around and support the business,\u201d says the associate director. \u201cFrom day one, we focused the conversation on a singular purpose: empower the sales professionals who need access to this data every day.\u201d\n<\/p>\n
\nGuided by that principle, the biotech took a close look at how its sales professionals plan customer engagements, where they spend their time, and what information drives their decisions. The associate director says, \u201cWe found that our sales team spent a lot of time on planning, made more complex by our data environment. We had 10 different data sources, each important, but none presented data to the field in a unified or accessible way. What was missing was a bird\u2019s-eye view of the data.\u201d\n<\/p>\n
Insights and actionable opportunities front and center<\/h2>\n
\nIn response, the team reimagined their default X-Pages landing page, creating a command center for field users. \u201cPerformance insights, actionable opportunities, and engagement are now front and center. It\u2019s not a landing page that just presents data. It puts a sales professional\u2019s day in motion and creates a consistent starting point for field conversations and planning.\u201d\n<\/p>\n
\nThe feedback has been overwhelmingly positive, with a measurable impact on the workday of the biotech\u2019s field force. \u201cOur sales professionals each saved about 60 minutes a day in their individual planning. They were able to integrate more customers into their day,\u201d says the associate director. \u201cFrom day one, the field response to our implementation was tremendous. It was outside of anything we anticipated or expected.\u201d\n<\/p>\n
![\"\"](\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/02\/x-pages-blinded-empowering-sales-teams-2.png\")
<\/p>\n
Flexible, multi-level field planning powered by data<\/h2>\n
\nTo further optimize field planning, the biotech prioritized flexibility. \u201cWe wanted to give the field the flexibility to be able to plan at any level,\u201d says the associate director. This meant giving sales professionals the ability to work seamlessly from the territory level down to individual healthcare professionals (HCPs) and accounts. \u201cThe team can drill down to HCP-level dashboards while maintaining visibility of the broader territory picture. This multi-level view ensures every decision is informed by a complete, data-driven perspective,\u201d says the associate director.\n<\/p>\n
\nThat same flexibility extends to how X-Pages brings information together. The biotech integrates multiple data sets \u2014 claims data, patient support program information, and payer insights \u2014 into territory- and HCP-level landing pages, enabling the field to build a complete story of their territory and identify key opportunities. \u201cThe flexibility of X-Pages, to integrate multiple sources of data and deliver exactly what we need in a very intuitive way, mirroring the way our sales team works, is what makes this a win, not just for the user, but a win for the organization,\u201d says the associate director.\n<\/p>\n
Increased field motivation and improved self monitoring<\/h2>\n
\nThe biotech reports that deploying X-Pages has changed conversations, motivated positive behavioral changes, and empowered its field force to take greater ownership of their day and their performance. The associate director says, \u201cSales professionals have the ability to find their own motivation, identify their own opportunities \u2014 not just opportunities tied to patient types or sales performance, but also opportunities to hold themselves accountable to the resources available to them.\u201d\n<\/p>\n
\nBy providing a complete, bird\u2019s-eye view of territory activity \u2014 including omnichannel engagement, individual actions, and account-level insights \u2014 field teams gained a comprehensive understanding of their territory. \u201cWhen we implemented X-Pages, we saw a 180 shift,\u201d says the associate director. \u201cOur sales professionals became more connected with their data, their performance, and the opportunities they could identify for targeting.\u201d\n<\/p>\n
\nAs a result, field professionals at the biotech plan more efficiently, spend less time navigating data, and gain the insight needed to expand their reach. \u201cThey were able to put all the pieces together,\u201d the associate director explains. \u201cAnd that drove a huge shift in individual motivation to work with their data, engage with customers, and advance their business.\u201d\n<\/p>\n