{"id":95493,"date":"2026-03-20T18:10:14","date_gmt":"2026-03-20T17:10:14","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=customer-stories&#038;p=95493"},"modified":"2026-06-26T09:30:03","modified_gmt":"2026-06-26T07:30:03","slug":"beyond-the-ai-hype-learnings-implementing-vault-ai-in-promomats","status":"publish","type":"customer-stories","link":"https:\/\/www.veeva.com\/eu\/customer-stories\/beyond-the-ai-hype-learnings-implementing-vault-ai-in-promomats\/","title":{"rendered":"Boehringer Ingelheim"},"content":{"rendered":"<h2>The moment it all clicked<\/h2>\n<p>\n\u201cAI in pharma content review has officially crossed the line from interesting concept to strategic priority,\u201d says Tareek Turner, associate director of HPRC and content personalization\/automation at Boehringer Ingelheim.\n<\/p>\n<p>\nHe recalls the \u2018aha moment\u2019 during the early adopter journey with <a href=\"\/eu\/products\/ai-for-promomats\/\">Vault AI in PromoMats<\/a> \u2014 with one particular insight standing out: <strong>AI isn\u2019t just about accelerating workflows, it should help alleviate manual, repetitive checks so teams can focus on what truly matters: delivering compliant content to customers faster.<\/strong>\n<\/p>\n<p>\nBiopharma organizations are under increased pressure to accelerate content development while maintaining rigorous compliance standards. At Boehringer Ingelheim, the potential of ³Ô¹Ï±¬ÁÏ AI capabilities was recognized in the pursuit of reducing manual effort and supporting improvements to the medical, legal, and regulatory (MLR) process.\n<\/p>\n<p>\nBy joining the <strong>³Ô¹Ï±¬ÁÏ AI Early Adopter Program<\/strong> and partnering with <a href=\"\/eu\/services\/business-consulting-services\/\">³Ô¹Ï±¬ÁÏ Business Consulting<\/a>, Boehringer Ingelheim moves beyond the hype to help shape AI tools for the industry within live, real-world processes.\n<\/p>\n<p>\nOver four months, Boehringer partnered closely with ³Ô¹Ï±¬ÁÏ Business Consulting to pilot ³Ô¹Ï±¬ÁÏ AI capabilities \u2014 including Quick Check Agent and Content Agent \u2014 and test what adoption really requires in a regulated environment.\n<\/p>\n<h2>Critical success factors for biopharma leaders<\/h2>\n<p>\nTurner and his team are prepared to benefit from the AI innovation they helped shape, offering suggestions for successful implementation of agents in MLR: <\/p>\n<ul>\n<li><strong>Foundational operational readiness:<\/strong> Optimal AI performance is contingent upon \u2018submission-ready\u2019 fundamentals and high-quality inputs, specifically optical character recognition (OCR) \u2014 machine-readable content that reduces false positives and rework.<\/li>\n<li><strong>The \u2018crawl-walk-run\u2019 methodology:<\/strong> A phased, but rapid strategic approach is essential to build organizational confidence through early wins and targeted metrics, then rapidly preparing to scale across global brands.<\/li>\n<li><strong>Function-specific change management:<\/strong> Success hinges on user adoption; tailoring the \u2018What\u2019s in it for me\u2019 value proposition for Marketers, Agencies, and MLR Reviewers was critical to overcoming change fatigue.<\/li>\n<li><strong>Synergistic partnerships:<\/strong> Structured collaboration between Boehringer and ³Ô¹Ï±¬ÁÏ Consulting accelerated troubleshooting and ensured ³Ô¹Ï±¬ÁÏ AI was integrated alongside existing business processes.<\/li>\n<\/ul>\n<h2>Implementation insights and feedback<\/h2>\n<p>\nIncorporating AI is as much a cultural shift as a technical one. The team at Boehringer Ingelheim identifies multiple activities vital for building trust in how ³Ô¹Ï±¬ÁÏ AI behaves in practical scenarios: <\/p>\n<ul>\n<li>Live \u2018chairside\u2019 demo sessions<\/li>\n<li>Messaging tailored to each stakeholder\u2019s \u2018what\u2019s in it for me\u2019<\/li>\n<li>Rapid feedback loops<\/li>\n<\/ul>\n<p>\nBy maintaining alignment between testing environments and live production, the AI remains a reliable assistant to stakeholders rather than a source of uncertainty. To quantify success, the team moved beyond qualitative feedback to measure core adoption metrics including accuracy, utilization, and importantly, targeting reductions in end-to-end cycle times.\n<\/p>\n<h2>The future of competitive content operations<\/h2>\n<p>\nBoehringer Ingelheim\u2019s Vault AI in PromoMats journey demonstrates that AI can significantly enhance the quality of submissions when governed by a disciplined submission readiness mindset. By aligning stakeholders, tightening submission fundamentals, and building trust through measurable wins, AI can provide optimal results. For leaders seeking to modernize their operations, the roadmap is clear: <strong>Invest in your submission-readiness today to unlock the potential of AI.<\/strong>\n<\/p>\n<h2>The leadership exchange<\/h2>\n<p>\nAs you evaluate your digital transformation goals, <strong>what is your primary hurdle: the technical infrastructure for machine readability, or the cultural shift in stakeholder adoption?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Boehringer Ingelheim moves beyond the hype to help shape AI tools for the industry.<\/p>\n","protected":false},"featured_media":77368,"parent":0,"template":"","product-link-list":[1395,1413,1439,1442,1457],"class_list":["post-95493","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","product-link-list-veeva-commercial-cloud","product-link-list-veeva-data-cloud","product-link-list-veeva-quality-cloud","product-link-list-veeva-rim","product-link-list-veeva-vault-crm"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/95493"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/customer-stories"}],"version-history":[{"count":2,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/95493\/revisions"}],"predecessor-version":[{"id":99004,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/95493\/revisions\/99004"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/77368"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=95493"}],"wp:term":[{"taxonomy":"product-link-list","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/product-link-list?post=95493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}