{"id":96037,"date":"2026-04-03T00:35:23","date_gmt":"2026-04-02T22:35:23","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=customer-stories&p=96037"},"modified":"2026-05-09T00:49:00","modified_gmt":"2026-05-08T22:49:00","slug":"transforming-cross-functional-engagement-planning","status":"publish","type":"customer-stories","link":"https:\/\/www.veeva.com\/eu\/customer-stories\/transforming-cross-functional-engagement-planning\/","title":{"rendered":"UCB"},"content":{"rendered":"

\nPascal Vande Gucht discusses how UCB uses ³Ô¹Ï±¬ÁÏ Link Workflow for Congresses<\/a> to align cross-functionally on the right KOLs to engage and record interactions by non-CRM users. Hear how this data informs a well-balanced KOL engagement strategy across new and existing indications.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pascal Vande Gucht discusses how UCB uses ³Ô¹Ï±¬ÁÏ Link Workflow for Congresses to align cross-functionally on the right KOLs to engage and record interactions by non-CRM users. Hear how this data informs a well-balanced KOL engagement strategy across new and existing indications.<\/p>\n","protected":false},"featured_media":62775,"parent":0,"template":"","product-link-list":[1424,1425],"class_list":["post-96037","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","product-link-list-link-key-people","product-link-list-veeva-link-medical-insights"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/96037"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/customer-stories"}],"version-history":[{"count":1,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/96037\/revisions"}],"predecessor-version":[{"id":96038,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/96037\/revisions\/96038"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/62775"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=96037"}],"wp:term":[{"taxonomy":"product-link-list","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/product-link-list?post=96037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}