{"id":96398,"date":"2026-04-10T19:19:15","date_gmt":"2026-04-10T17:19:15","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=customer-stories&#038;p=96398"},"modified":"2026-06-26T09:47:18","modified_gmt":"2026-06-26T07:47:18","slug":"gsk-architecting-the-ai-ready-enterprise","status":"publish","type":"customer-stories","link":"https:\/\/www.veeva.com\/eu\/customer-stories\/gsk-architecting-the-ai-ready-enterprise\/","title":{"rendered":"GSK"},"content":{"rendered":"<p>\n<strong>Host:<\/strong> Florian Schnappauf, VP Commercial Strategy, ³Ô¹Ï±¬ÁÏ AI Europe <br \/>\n<strong>Guest:<\/strong> Kieron Scrutton, SVP, Enterprise Systems, and Digital &#038; Tech Risk Management, GSK<\/p>\n<p>\nIn this episode, Kieron Scrutton joins Florian Schnappauf to discuss architecting an AI-ready enterprise to achieve commercial efficiency at scale. Discover why prioritizing speed and a zero-disruption allowed GSK to move quickly to a next-generation platform with AI embedded to support its ambition of impacting 2.5 billion patients by 2030. Kieron shares how to identify high-value business processes for AI investment and the importance of role-specific training and data-driven decisions.\n<\/p>\n<p>\nHear more from the <a href=\"https:\/\/www.veeva.com\/eu\/what-pharma-needs-next\/\">What Pharma Needs Next<\/a>, ³Ô¹Ï±¬ÁÏ podcast series.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kieron Scrutton explains how a zero-disruption transition to an AI-embedded platform is helping GSK identify high-value processes and drive commercial efficiency at scale.<\/p>\n","protected":false},"featured_media":66770,"parent":0,"template":"","product-link-list":[1413,1414,1427,1437,1439,1457,1464],"class_list":["post-96398","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","product-link-list-veeva-data-cloud","product-link-list-veeva-development-cloud","product-link-list-veeva-medcomms","product-link-list-veeva-promomats","product-link-list-veeva-quality-cloud","product-link-list-veeva-vault-crm","product-link-list-veeva-vault-crm-suite"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/96398"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/customer-stories"}],"version-history":[{"count":1,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/96398\/revisions"}],"predecessor-version":[{"id":96399,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/96398\/revisions\/96399"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/66770"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=96398"}],"wp:term":[{"taxonomy":"product-link-list","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/product-link-list?post=96398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}