{"id":97185,"date":"2026-05-11T19:17:02","date_gmt":"2026-05-11T17:17:02","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=customer-stories&#038;p=97185"},"modified":"2026-06-19T20:15:25","modified_gmt":"2026-06-19T18:15:25","slug":"bayer-accelerating-engagement-and-innovation-with-link-key-people","status":"publish","type":"customer-stories","link":"https:\/\/www.veeva.com\/eu\/customer-stories\/bayer-accelerating-engagement-and-innovation-with-link-key-people\/","title":{"rendered":"Bayer"},"content":{"rendered":"<p>\nBy leveraging deep KOL data as part of their \u201cdata DNA,\u201d Bayer identifies the right experts to drive engagement success across the entire enterprise. Medical and commercial teams find 20-50 new customers and accelerate their engagements, while clinical teams map investigator networks to select the most qualified partners.\n<\/p>\n<div id=\"chapter-1\" style=\"scroll-margin-top: 150px;\"><\/div>\n<h2>Chapter 1: Enabling Medical, Commercial, and Clinical Teams<\/h2>\n<p>Discover how Link helps medical teams uncover emerging scientific leaders, commercial reps facilitate \u201cwarm handshakes\u201d, and clinical teams find new investigators.<\/p>\n<script>\n\t\t\twindow._wq = window._wq || [];\n\t\t\t_wq.push({\n\t\t\t  id: \"aepud4c5uh\",\n\t\t\t  options: {\n\t\t\t\tplugin: {\n\t\t\t\t  \"captions\": {\n\t\t\t\t\tonByDefault: false\n\t\t\t\t  }\n\t\t\t\t}\n\t\t\t  }\n\t\t\t});\n\t\t\t<\/script><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/aepud4c5uh.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"><div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><div class=\"wistia_embed wistia_async_aepud4c5uh videoFoam=true\" style=\"height:100%;position:relative;width:100%\"><div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img decoding=\"async\" src=\"https:\/\/fast.wistia.com\/embed\/medias\/aepud4c5uh\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/><\/div><\/div><\/div><\/div>\n<div id=\"chapter-2\" style=\"scroll-margin-top: 150px;\"><\/div>\n<h2>Chapter 2: Powering AI and Analytics with Link Data<\/h2>\n<p>\nHear how Bayer are ingesting Link data to power their AI innovations and inform new use cases such as fair market value.\n<\/p>\n<script>\n\t\t\twindow._wq = window._wq || [];\n\t\t\t_wq.push({\n\t\t\t  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aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/><\/div><\/div><\/div><\/div>\n<div id=\"chapter-3\" style=\"scroll-margin-top: 150px;\"><\/div>\n<h2>Chapter 3: Balancing Global Data with Local Privacy and Compliance Needs<\/h2>\n<p>\nDaniel shares key considerations for navigating a global rollout, and what it means to partner with the ³Ô¹Ï±¬ÁÏ Link team.\n<\/p>\n<script>\n\t\t\twindow._wq = window._wq || [];\n\t\t\t_wq.push({\n\t\t\t  id: \"ue5oj7gg5o\",\n\t\t\t  options: {\n\t\t\t\tplugin: {\n\t\t\t\t  \"captions\": {\n\t\t\t\t\tonByDefault: false\n\t\t\t\t  }\n\t\t\t\t}\n\t\t\t  }\n\t\t\t});\n\t\t\t<\/script><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/ue5oj7gg5o.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"><div class=\"wistia_responsive_wrapper\" 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