{"id":98540,"date":"2026-07-03T00:00:05","date_gmt":"2026-07-02T22:00:05","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=customer-stories&#038;p=98540"},"modified":"2026-07-03T14:33:33","modified_gmt":"2026-07-03T12:33:33","slug":"bayer-ag-ai-driven-insights-through-connected-data-and-software","status":"publish","type":"customer-stories","link":"https:\/\/www.veeva.com\/eu\/customer-stories\/bayer-ag-ai-driven-insights-through-connected-data-and-software\/","title":{"rendered":"Bayer"},"content":{"rendered":"<p>\n<strong>Host:<\/strong> Florian Schnappauf, VP Commercial Strategy, ³Ô¹Ï±¬ÁÏ AI Europe <br \/> <br \/>\n<strong>Guest:<\/strong> Stefan Schmidt, Digital Capability Lead Field Engagement, Bayer AG\n<\/p>\n<p>\nIn this episode, Stefan Schmidt and Florian Schnappauf discuss key technology shifts from Cloud to AI, and the accelerated pace of commercial innovation. Explore how Bayer is moving from a system of record to a system of insights with Vault CRM and a connected, unified data infrastructure, powered by ³Ô¹Ï±¬ÁÏ Data Cloud. Schmidt emphasizes the importance of data quality and harmonization for AI success and envisions a future where AI removes administrative burdens to allow field teams to focus on valuable customer interactions.\n<\/p>\n<p>\nHear more from the <a href=\"https:\/\/www.veeva.com\/eu\/what-pharma-needs-next\/\">What Pharma Needs Next<\/a>, ³Ô¹Ï±¬ÁÏ podcast series.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stefan Schmidt joins Florian Schnappauf to discuss how Bayer is leveraging connected data and Vault CRM to build an intelligent foundation for AI.<\/p>\n","protected":false},"featured_media":62411,"parent":0,"template":"","product-link-list":[1395,1413,1414,1439],"class_list":["post-98540","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","product-link-list-veeva-commercial-cloud","product-link-list-veeva-data-cloud","product-link-list-veeva-development-cloud","product-link-list-veeva-quality-cloud"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/98540"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/customer-stories"}],"version-history":[{"count":1,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/98540\/revisions"}],"predecessor-version":[{"id":98541,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/98540\/revisions\/98541"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/62411"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=98540"}],"wp:term":[{"taxonomy":"product-link-list","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/product-link-list?post=98540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}