{"id":71999,"date":"2023-07-27T13:48:26","date_gmt":"2023-07-27T11:48:26","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?page_id=71999"},"modified":"2026-08-03T21:16:51","modified_gmt":"2026-08-03T19:16:51","slug":"workflow","status":"publish","type":"page","link":"https:\/\/www.veeva.com\/eu\/products\/veeva-link\/workflow\/","title":{"rendered":"Link Workflow | Manage KOL engagements more effectively"},"content":{"rendered":"<style>\n.veeva-2024 .quote-card-full {\nbackground: linear-gradient(195deg,#1b2f54 10.29%,#01050b 25.48%,#02060d 37.84%,#030710 47.81%,#040a13 55.82%,#060c18 62.3%,#080f1d 67.7%,#0a1223 72.44%,#0c1629 76.97%,#0e1a2f 81.72%,#101d36 87.11%,#13213c 93.6%,#152543 101.61%,#172849 111.57%,#192c4f 123.93%,#1b2f54 139.12%);\ncolor: #fff;\n}\n.veeva-2024 .z-pattern-products__subpoint-headline {\nalign-items: flex-start;\n}<\/p>\n<p>.veeva-2024 .z-pattern-products__subpoint h6.hero-txt-link {text-align:left;font-weight:600;font-size:18px;line-height:1.2;}\n<\/style>\n<p><main class=\"veeva-2024\"><\/p>\n<div id=\"simple-product\">\n<p>\t\t<!-- Hero Start &#x2705; --><\/p>\n<section class=\"hero-left-aligned hero-left-aligned--product\">\n<div class=\"hero-left-aligned__wrapper container\">\n<div class=\"copy-container container copy-container--left\">\n<h2>³Ô¹Ï±¬ÁÏ Link Workflow<\/h2>\n<h1>Transform KOL Engagement Workflows<\/h1>\n<p>Link Workflow provides tech-enabled workflows for KOL management that combine data, applications, and standard services. These workflows are defined and optimized by ³Ô¹Ï±¬ÁÏ for the industry.<\/p>\n<p>Business teams buy a workflow to get a specific job done. They benefit from lower cost, better outcomes, and seamless connections to the ³Ô¹Ï±¬ÁÏ ecosystem. This is possible because ³Ô¹Ï±¬ÁÏ can realize economies of scale in automating the process.<\/p>\n<p>Today, two workflow applications are available:<\/p>\n<div class=\"z-pattern__wrapper container\">\n<div class=\"z-pattern__inner\">\n                            <!-- z-pattern: content section --><\/p>\n<div class=\"z-pattern__content z-pattern__subgrid\">\n<p>                                <a class=\"z-pattern-products__subpoint\" href=\"https:\/\/www.veeva.com\/eu\/products\/veeva-link\/workflow\/congresses\/\" target=\"_self\" rel=\"noopener\" style=\"text-decoration: unset;\"><\/p>\n<div class=\"z-pattern-products__subpoint-headline\">\n<h6 class=\"hero-txt-link\" style=\"margin-top:unset;margin-bottom:unset;\">Congress Workflow<\/h6>\n<p>                                        <span class=\"icon ready\" data-icon=\"arrow-up-right--black\" style=\"--icon: url('/eu/wp-json/wp/v2/pages/71999/wp-content/themes/veeva2015/assets/svg/icons/arrow-up-right--black.svg');\"><\/span>\n                                    <\/div>\n<div class=\"z-pattern-products__subpoint-body\">\n<p style=\"margin-bottom:0;text-align:left;\">Enables cross-functional teams to manage KOL engagements at congresses.<\/p>\n<\/p><\/div>\n<p>                                <\/a><\/p>\n<p>                                <a class=\"z-pattern-products__subpoint\" href=\"https:\/\/www.veeva.com\/eu\/products\/veeva-link\/workflow\/kol-engagement-planning\/\" target=\"_self\" rel=\"noopener\" style=\"text-decoration: unset;\"><\/p>\n<div class=\"z-pattern-products__subpoint-headline\">\n<h6 class=\"hero-txt-link\" style=\"margin-top:unset;margin-bottom:unset;\">KOL Planning Workflow<\/h6>\n<p>                                        <span class=\"icon ready\" data-icon=\"arrow-up-right--black\" style=\"--icon: url('/eu/wp-json/wp/v2/pages/71999/wp-content/themes/veeva2015/assets/svg/icons/arrow-up-right--black.svg');\"><\/span>\n                                    <\/div>\n<div class=\"z-pattern-products__subpoint-body\">\n<p style=\"margin-bottom:0;text-align:left;\">Enables cross-functional HQ teams to plan and track KOL engagements.<\/p>\n<\/p><\/div>\n<p>                                <\/a>\n                            <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<h6>\n\t\t\t\t\t\t<span><span>Announced<\/span> 2022<\/span><br \/>\n\t\t\t\t\t\t<span><span>Status<\/span> Early<\/span><br \/>\n\t\t\t\t\t\t<span><span>Customers<\/span> 11-50<\/span><br \/>\n\t\t\t\t\t<\/h6>\n<div class=\"copy-container__buttons\">\n\t\t\t\t\t\t<a style=\"font-size: 16px;text-decoration:underline\" class=\"button-secondary button-secondary--black\" href=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2023\/07\/³Ô¹Ï±¬ÁÏ-Product-Sheet-Link.pdf?1\" target=\"_blank\" rel=\"noopener\"><br \/>\n   \t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/themes\/veeva2015\/assets\/svg\/icons\/btn-download--black.svg\" alt=\"\"> <span>Download Product Sheet<\/span><\/a><\/p><\/div>\n<\/p><\/div>\n<div class=\"hero-left-aligned__image\">\n\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/10\/Link-Workflow-Hero-Image-2024.png\" alt=\"Private: Link Workflow | Manage KOL engagements more effectively\">\n\t\t\t\t<\/div>\n<\/p><\/div>\n<\/section>\n<p>\t\t<!-- Banner Start &#x2705; --><\/p>\n<p>\t\t<!-- Summit Banner Override --><br \/>\n\t\t<!-- Use this for Commercial Summit Banner. -->\t<\/p>\n<section class=\"quote-tabs quote-tabs--light \">\n<div class=\"quote-tabs__content\">\n<div class=\"copy-container copy-container--center copy-container--eyebrow-gradient\">\n<h6>Trusted Partner to the Life Sciences Industry<\/h6>\n<h3>Leaders Innovating with Link Workflow<\/h3>\n<\/p><\/div>\n<div class=\"container\">\n            <!-- Carousel --><br \/>\n            <!-- NOTE: update carousel timing by passing in data-slide-interval=\"[time]\", where time is in milliseconds, if no data-slide-interval is set, it'll use 8500 by default --><\/p>\n<div class=\"carousel slide carousel-fade\" data-slide-interval=\"8500\">\n                <!-- carousel indicators, indicators will be generated based on number of 'carousel-item'  --><\/p>\n<div class=\"carousel-indicators\"><\/div>\n<p>                <!-- carousel slides, no need to add active class as it'll be added automatically --><\/p>\n<div class=\"carousel-inner\">\n<p>                    <!-- slide 1 --><\/p>\n<div class=\"carousel-item\">\n<div class=\"quote-card quote-card-full quote-card-full quote-card-full--medium-text\">\n<div class=\"quote-card__quote-wrapper\">\n<p>\u201cWhether it&#8217;s medical, commercial, or clinical, we now have purpose-driven planning around specific scientific leaders.\u201d<\/p>\n<p>                                <a class=\"button-outline button-outline--white\" href=\"https:\/\/www.pharmexec.com\/view\/deep-data-ai-reimagine-kol-engagement-eric-toron\/genentech-creating-a-seamless-customer-experience-with-deep-kol-insights\/\" target=\"_blank\" rel=\"noopener\">Read&nbsp;<span style=\"text-transform:lowercase\">the<\/span>&nbsp;Article<\/a><\/p><\/div>\n<div class=\"quote-card__person-info\">\n<div class=\"quote-card__person-info__person\">\n<div class=\"avatar-thumbnail\">\n                                        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/10\/Eric-Toron-600x390-1.png\" alt=\"\">\n                                    <\/div>\n<div class=\"quote-card__person-info-text\">\n<h5>Eric Toron<\/h5>\n<h6>Executive Director, Operations Lead, Global Medical Affairs and Outcomes Research, Merck<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>                    <!-- slide 2 --><\/p>\n<div class=\"carousel-item\">\n<div class=\"quote-card quote-card-full quote-card-full quote-card-full--medium-text\">\n<div class=\"quote-card__quote-wrapper\">\n<p>\u201cWe use Link Workflow for early assets, where field medical teams aren&#8217;t yet deployed, to help us coordinate engagement and understand the value of our Phase I\/II clinical trial assets.\u201d<\/p>\n<p>                                <a class=\"button-outline button-outline--white\" href=\"https:\/\/www.veeva.com\/eu\/customer-stories\/ucb-takeda-improving-the-customer-experience-through-medical-commercial-collaboration\/\" target=\"_self\" rel=\"noopener\">Listen&nbsp;<span style=\"text-transform:lowercase\">to<\/span>&nbsp;Podcast<\/a><\/p><\/div>\n<div class=\"quote-card__person-info\">\n<div class=\"quote-card__person-info__person\">\n<div class=\"avatar-thumbnail\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/10\/Pascal-Vande-Gucht-600x390-1.png\" alt=\"\">\n                                    <\/div>\n<div class=\"quote-card__person-info-text\">\n<h5>Pascal Vande Gucht<\/h5>\n<h6>Head, Medical Digital &#038; Analytical Solutions, UCB<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>                    <!-- slide 3 --><\/p>\n<div class=\"carousel-item\">\n<div class=\"quote-card quote-card-full quote-card-full quote-card-full--medium-text\">\n<div class=\"quote-card__quote-wrapper\">\n<p>\u201cWe leverage Link Workflow to plan the most effective cross-functional engagement.\u201d<\/p>\n<p>                                <a class=\"button-outline button-outline--white\" href=\"https:\/\/www.veeva.com\/eu\/customer-stories\/ucb-takeda-improving-the-customer-experience-through-medical-commercial-collaboration\/\" target=\"_self\" rel=\"noopener\">Listen&nbsp;<span style=\"text-transform:lowercase\">to<\/span>&nbsp;Podcast<\/a><\/p><\/div>\n<div class=\"quote-card__person-info\">\n<div class=\"quote-card__person-info__person\">\n<div class=\"avatar-thumbnail\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/10\/Georgios-Tramountanis-600x390-1.png\" alt=\"\">\n                                    <\/div>\n<div class=\"quote-card__person-info-text\">\n<h5>Georgios Tramountanis<\/h5>\n<h6>Data, Digital and Technology, Global Medical Core Capabilities &#8211; Global Portfolio Division, Takeda<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>                    <!-- slide 4 --><\/p>\n<div class=\"carousel-item\">\n<div class=\"quote-card quote-card-full quote-card-full quote-card-full--medium-text\">\n<div class=\"quote-card__quote-wrapper\">\n<p>\u201cLink Workflow enables stronger end-to-end, cross-functional collaboration to ensure that congress planning is both strategic and efficient. It has been instrumental in advancing our \u2018One Astellas\u2019 vision.\u201c<\/p>\n<p>                                <a class=\"button-outline button-outline--white\" href=\"https:\/\/www.veeva.com\/eu\/customer-stories\/breaking-silos-in-cross-functional-kol-engagement-qa-with-astellas\/\" target=\"_self\" rel=\"noopener\">Read&nbsp;<span style=\"text-transform:lowercase\">the<\/span>&nbsp;Interview<\/a><\/p><\/div>\n<div class=\"quote-card__person-info\">\n<div class=\"quote-card__person-info__person\">\n<div class=\"avatar-thumbnail\">\n                                        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/10\/Ambily-George-600x390-1.png\" alt=\"\">\n                                    <\/div>\n<div class=\"quote-card__person-info-text\">\n<h5>Ambily George<\/h5>\n<h6>Innovation Capability Enablement Lead, Astellas<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p>\t\t<!-- Resources Start &#x2705; --><\/p>\n<section class=\"resource-block-cards resource-block-cards--light\" id=\"resource-block-0\">\n<div class=\"container\">\n<div class=\"copy-container copy-container--center copy-container--eyebrow-gradient\">\n<h6>Resources<\/h6>\n<h3>Explore and Learn<\/h3>\n<\/p><\/div>\n<div class=\"resource-block__cards resource-block__cards--gridded\">\n\t\t\t\t\t\t\t\t\t\t<a id=\"\" class=\"resource-card resource-card--light\" href=\"\/eu\/customer-stories\/breaking-silos-in-cross-functional-kol-engagement-qa-with-astellas\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<h6>Read Customer Story<\/h6>\n<h5>Breaking Silos in Cross-Functional KOL Engagement: Q&amp;A with Astellas\u2019<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/07\/resource-logo-tile-veeva-link-workflow-340x240@2x.png\" alt=\"\"><\/div>\n<p><\/a><\/p>\n<p><a id=\"\" class=\"resource-card resource-card--light\" href=\"\/eu\/customer-stories\/ucb-transforming-kol-engagement-planning-for-greater-medical-impact\/\" target=\"_blank\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<h6>Read Customer Story<\/h6>\n<h5>UCB: Transforming KOL Engagement Planning for Greater Medical Impact<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/06\/ucb-unlocking-the-value-of-crm-for-medical-affairs.png\" alt=\"\"><\/div>\n<p><\/a><\/p>\n<p><a id=\"\" class=\"resource-card resource-card--light\" href=\"https:\/\/www.pharmexec.com\/view\/merck-medical-affairs-enterprise-wide-approach-customer-intelligence\" target=\"_blank\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<h6>Read Article<\/h6>\n<h5>MSD: An Enterprise-wide Approach to Customer Intelligence<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2023\/10\/merck-taking-affairs-to-the-next-level-MSD.png\" alt=\"\"><\/div>\n<p><\/a><\/p><\/div>\n<\/section>\n<p>\t\t<!-- CTA Start &#x2705; --><\/p>\n<section class=\"hero-contained hero-contained--gradient hero-contained--footer-fix\" style=\"--footer-fix-color: transparent; --footer-fix-color-desktop: transparent;\">\n<div class=\"container copy-container copy-container--center\">\n<h3>Interested in learning more?<\/h3>\n<div class=\"copy-container__buttons\">\n\t\t\t\t\t<a class=\"button-primary button-primary--gradient\" href=\"\/eu\/contact-us\/\" target=\"_self\" rel=\"noopener\">Contact Us<\/a><br \/>\n\t\t\t\t\t\t\t\t\t\t<a class=\"button-tertiary button-tertiary--white\" href=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2023\/07\/³Ô¹Ï±¬ÁÏ-Product-Sheet-Link.pdf\" target=\"_blank\" rel=\"noopener\">Download Product Sheet<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/section><\/div>\n<p><\/main><\/p>\n","protected":false},"excerpt":{"rendered":"<p>³Ô¹Ï±¬ÁÏ Link Workflow is a no-code platform for building custom workflow applications on Link data.<\/p>\n","protected":false},"author":223,"featured_media":0,"parent":71990,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/veeva-2024.full-page.php","meta":{"footnotes":"","_members_access_role":[],"_members_access_error":""},"coauthors":[1704],"class_list":["post-71999","page","type-page","status-publish","hentry","page_type-product","region-eu"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Link Workflow is a platform to manage and optimize KOL engagements using Link Key People data.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" 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